The real estate business "Just get Up" is a suicide.

He Hui Property market just began to "warmer", there are real estate developers can not wait to increase prices.　　The "better on" approach of real estate developers is likely to ruin the prospect of a housing recovery, and the long-term interests of the industry and business will eventually be undermined. One of the performance of real estate business "to do well" is to increase prices. Statistics from the National Bureau of Statistics show that in August 2008, 70 large and medium-sized housing sales prices in the chain negative growth, and continued to fall 7 months, the first reversal in March this year to 0.2% positive growth. April, the country's 70 large and medium-sized housing sales prices fell 1.1%, compared with March decline of 0.2%, the chain Rose 0.4%, more than March increase 0.2%. The obvious example is that, although the number of visitors is more than one times the same period last year at the "51" housing show organised by the Shanghai Exhibition Center, the attractive discounts are hard to find.　　Organizers also admitted that the previous developers have been "very open", but now the overall sales are relatively flat. Real estate business "right on" performance of the second, is "cover plate", "reluctant" and began to appear. With the housing market warmer, some developers have begun the past "old tricks", the most typical of which is to hire people queue "snapped" property.　　For some developers, "after" after the listing, "The price must be higher than now a little more out of the pure profit."　　In the market economy, enterprises chasing high profits, this is beyond reproach, but the real estate industry is a matter of concern for the livelihood of the important industry, as a developer should assume more social responsibility, rather than blindly chasing higher.　　Especially in the domestic property market "warmer" foundation is not stable at present, real estate business, the hasty price increases, will incur the "evil consequences." First, will lead to the property market "wait-and-see" atmosphere aggravating, make turnover decline. This round of volume slightly enlarged, is largely a real estate demand for the release of rigid, rebound does not represent reversal, the housing market recovery is long. Developers in the current market situation under the price increase, then a lot of consumers are bound to market prices than their psychological expectations continue to wait and see, so that the market volume will again decline. May around the market volume data has been explained: "51" period, Beijing housing transactions 1274 sets, 134,000 square meters, compared to the Qingming holiday fell 23% and 21% respectively. At the same time, the daily turnover of commercial housing compared with April also appeared to fall, turnover, the area both fell 29%. Shanghai, Shenzhen and other land market has also shown signs of retreat.　　Statistics show that Shanghai in the "51" during the holiday, the city sold 100374 square meters, compared with the qingming holiday down 41.9%; Shenzhen property market in the "51" holiday total contract volume of 623 sets, the daily average of about 208 sets, than "51" a week before the fall 38.3%. Second, the rise in prices will make the real estate industry lose government support may even attract the government to suppress. Since the end of last year, the government has extended a helping hand to the real estate industry and introduced many policies to benefit consumers, suggesting that the government is stillThere is a bit of an attitude of support, this is because the collapse of house prices will lead to inadequate internal demand, the ability to reinvest in the destruction of the economy has been "hit". However, the government bailout is not to save developers, not to save prices. At the end of last year the State Council in the relevant documents also made clear, hope that developers understand the situation, reasonable adjustment of house prices. It can be said that turnover rebounded, and the small decline in house prices, is the government to control the property market want to see the results.　　But if the developers in the current market prices, it is likely to recruit the government's policy on the crackdown. Moreover, we must also see that the world financial crisis has not yet bottomed out, the recent new April economic data is not worthy of our high optimism for economic recovery, and currently there is a flu concern.　　If the economy is not going to the bottom of the valley, how come the housing market warmer? So, to seize the market "warmer" opportunity, the real price promotion, to achieve the benefit of the people, this is the real estate business wise choice. Otherwise, the price of the market, the creation of "fake mortgage" scam, again blowing big real estate bubbles, these are tantamount to digging their own graves, the future of self-destruction!