The real estate: we do not want to take the king

A few days ago, a high-profile auction was held at the Beijing Land Centre at 10th outside the wide canal gate. After fierce competition, the final game in the decimating group and China's electronics industry development company two. After 89 rounds of bidding, decimating group finally to 1.022 billion yuan high price will be the plot income sac.　　Transaction prices up to 3.42 times times the starting price, more than the craziest 2007 years of the floor of Vanke land price per square meter more than 11,000 yuan, become the implementation of land recruitment system in Beijing, the transaction price of the most expensive land. "We don't want to take ' The King '. "Personally led to participate in the auction of Beijing Capital Real Estate general manager Zhang didn't seem very excited, he said that the reason for the high price to take, behind the enterprise is very strong emotional factors:" This piece of land in the capital of the city, and the city is our first entry into Beijing, 7 years poured into the rich people too much effort. " To build CBD South this landmark project, supporting facilities, hotels, clubs, commercial and educational facilities are now well built.　　"For the industry's deep concern will cause the problem of high housing prices, Zhang stressed that we will strictly control the construction, management and other costs, now the perfect municipal support will reduce the cost of building the new community, and the profit margin is very low, we do not intend to use this land to make money." Beijing Land Consolidation Reserve Center data show that the plot will be built 72,500 square meters of residential, and will be equipped with 5000 square meters of low-cost housing. Industry estimates, excluding will be built 5000 square meters of low-cost housing, Canton Canal Door 10th, the future floor price has been as high as 15,140 yuan/square meters, creating a domestic real estate market for 5 years to new highs. However, the land price of 36th is only 5648 yuan/square meter. Industry insiders said that 1.022 billion yuan to win the plot, the price is really too high. Chen Yunfeng, secretary general of China Real estate managers ' union, said: "15,000 yuan per square metre of floor premium should be the most expensive place since 2004." "Chen Yunfeng that if the land floor premium of more than 10,000 yuan, the market risk will be greater."　　It is reported that before the most expensive land transactions in Beijing for the 2006 deal of the work body 4th, floor land price of 11,015 yuan/square meters. For the high cost of land, Zhang expressed regret, Zhang called on the industry in the competition "to a little more rational", to avoid paying too much price to reduce the proportion of land in the housing costs, and thus to stabilize the price. Zhang also hope that the government can increase the amount of land supply, so that everyone can be harvested. Zhang revealed that the courage to take the opportunity at such a price, emboldened by this year's sales performance.　　It is understood that as of April 30, decimating real estate sales in the country has exceeded 8.3 billion yuan, in Beijing about 2.4 billion yuan. Industry experts said that the land market warming has certain inevitability. In fact, since April this year, land auctions in the continuous heating up, land volume speed has been significantly accelerated throughout the country. In the process of speeding up the land, Wenzhou, Chengdu and Chongqing have appeared2008 Land price adjustment since the high price of the king, Beijing, Shenzhen and other place a premium deal situation. However, experts also said that it is difficult to say that the property market has been fully warmed up, experts suggest that developers should still be the situation, deduct inflation expectations, take the ground or to maintain the necessary calm.