The real meaning of Internet open platform

On the internet opening of the heroes

Baidu, Tencent, Alibaba and other domestic internet leaders have built their own open platform, foreign companies such as Facebook is a pioneer. These businesses have gained more respect because of openness.

But if only the open platform as a win strategy, obviously not aware of the true meaning of openness. True openness is a forward-looking development strategy. Like "Revolution is not a dinner, not a fuss, not painting embroidery", open is not dispensable, not as a show, not a formality, not shouting slogans. But a kind of wisdom, a strength, a practical action.

From this point of view, the real open platform to do a good job, at present, do not see much.

If the Baidu open platform for the coordinates of different open platforms, we can see the gap between different open platforms. Perhaps these gaps are not absolute, but some of these gaps are fatal.

The Internet open platform of the heroes in a short period of time can not see the victory, but this race, will eventually have the winner.

Apple vs Baidu

Apple is the creator of the App Store, its application stores more than 300,000 applications, far more than Baidu, according to Baidu released figures, now Baidu has audited the number of applications online just recently. But compared with Apple, Baidu has more potential.

The biggest difference between the two is that Apple is relatively closed, while Baidu is fully open. Apple has a strong subjectivity in application auditing. Charles Arthur, the Guardian of the UK, has reported that Apple has rejected a third-party program called podcaster into the iphone App Store on the grounds that podcaster features are duplicated with some of itunes's features. And in the open platform of Baidu application, directly including Baidu's own business of some competitors, such as Baidu video business PPLive competitor. The closure of the Apple is fatal.

The big difference between the two is that the developer's profitability is guaranteed. Apple's revenue to developers was more than $1 billion trillion, according to data released by Steve Jobs, Apple's chief executive, at the Global Developers ' conference in San Francisco in June 2010. And Baidu for the domestic free application of a large number of income and advertising revenue is not stable, groundbreaking to put forward the application of Baidu Growth Fund program, that is, as long as developers to develop the application through Baidu Audit, you can participate in the program, as long as there is a user experience can gain, and the number of users, the more revenue.

Google vs Baidu

According to foreign third-party tracking site androlib.com statistics show that by the end of 2010, Google App Store Android harsh total number of applications have exceeded 200,000, thanks to Google's open concept. Google has developed the Android phone operating system and opened its source code to developers, making it easier for Google to get third-party application developers.

But compared with Baidu, Google's openness is not complete. Baidu also opened the API and was lower on the threshold than Google. Google's threshold, although lower than Apple, but still charge, and Baidu is completely free. And Google's developers are not guaranteed revenue. Most of the apps in Google's App Store are free, with only 13 users in 46 markets that have Android handsets to buy Android apps, less than 30%. Google, although launched Google Adsense, but rely on advertising profit is extremely unstable, may be more marketing investment than return. And the Baidu Application fund reward model gives the developer the stable continuous support, therefore its long-term development potential is huge.

The big difference, of course, is that Google is just a mobile app, and do not like Baidu in the PC Internet as a support for application cooperation and application search, although the founder of Google also publicly said that will also consider the application of search, but at least currently has not seen the action, Baidu's innovation and advance action, or has a great advantage. In turn, for mobile internet applications, Baidu Wireless is also in a tense and orderly layout and action, and may even get through the interoperability with the PC side.

Amazon vs Baidu

Amazon launched the Amazon Android App Store on March 22, using 3,800 online, as another channel for users outside Google to get Android apps. But unlike Google, Amazon is more rigorous in its application audits, paying particular attention to security and copyright audits, something similar to Baidu.

Google's Android harsh experience in application discovery and recommendation, and Amazon and Baidu have made improvements, both can be based on the user's browsing record to the user more accurately recommend the application he needs. And Baidu also achieved "that is the search is used", third-party applications directly appear in the user's search results, users can click to use.

Amazon has not put forward a strong plan to ensure developers ' revenue, mainly relying on the sharing of fee applications. Amazon's goal is to create a model in which users are willing to pay the bill to generate revenue for developers, a pattern copied from Apple, which is hard to get through in the Chinese market.

Taobao vs Baidu

The same is the lead enterprise in the field of electronic commerce, Taobao Open and Amazon and from different. Amazon's Android App Store is an open platform for developers of Android apps, and Taobao's open platform combines Taobao's core strengths in E-commerce to open up a range of E-commerce basics such as goods, users, transactions, and logistics. The aim is to establish a new ecological circle of commercial civilization.

Baidu Open platform is not as Taobao open platform as the focus on e-commerce-assisted or value-added tools, and other specific areas, it does not apply to the types and scope of special restrictions, unlimited size, no limit to the type, not limited to the industry, platform-free properties can apply to join Baidu application open platform, to achieve a true sense of the full open.

Taobao is the same place as Baidu, where both can provide detailed data support for developers. Taobao Open data include goods, transactions, users, logistics and other aspects, and Baidu through the user's search behavior can understand the user's various information, but also the most comprehensive understanding of the user experience of the application data. Baidu provides this data to developers to help them refine their applications and develop new applications.

Tencent vs Baidu

After the 3Q war, Tencent began to open up. At present, its open platform is distributed in a limited number of areas. But the Baidu open platform does not divide according to the domain, but divides into the data open platform and the application open platform. Its core is based on the huge flow of Baidu box, covering a wide range of applications.

Tencent President Lau has said to the media, Tencent flat platform has four advantages: first, the flow, "whether QQ, QQ space, friends or micro-blog, we can bring to the flow of the partners is very large"; the second is the user account resources, Tencent launched a "connectivity" and other services, so that users can use QQ account to log on to different websites, This will give partners a large number of users, third is the social network, so that information can be the second, third, fourth time spread, and finally the payment platform, can provide a good support for the application of fees.

This shows Tencent relative to Baidu, its core advantage is also its user relations, its flow and payment platform open, Baidu also has. Tencent has been cautious about the openness of the user relationship. User relationship is the core competitiveness of Tencent, now Tencent in this field is facing SNS sites such as Renren, instant communication tools such as flying, as well as Sina Weibo and other competitors, it is difficult to completely open. And Baidu's traffic opening is not such a limit, Baidu will not because of open traffic and lead to the reduction of traffic advantage. This common-win basis can well guarantee the comprehensiveness and thoroughness of openness.

As for the growth opportunities for cooperative applications, the difference is: Tencent is mainly rely on a variety of recommendations mainly, this model may be the achievement of a large number of oligarchs, but the long tail application of the support may not be very ideal, and Baidu platform is responsive to the user's active demand for docking applications, each application has the opportunity to grow, And the popular demand will also make some very outstanding applications, so that developers benefit.