The real name of the shop is different from the argument

The Ministry of Commerce and Industry in Jiangsu Province has drawn up details of the draft, which will soon be finalized.

"Network commodity Transactions and Related Services Act management interim measures" has been implemented, this approach to network sales individuals, the gradual implementation of industrial and commercial registration system, online shop also officially began to enter the "real name" era. According to relevant sources, online shopping has become a public consumption trend, but because the shop management is not standardized, online shopping is full of many irregularities and other factors and constraints of development, and "real-name" Implementation means that the network transactions will be formally incorporated into the era of legalization. Many of the Nanjing Sellers have said that, because the size of the shop is not similar, into business management may increase the cost of shop operators, should not be "a knife cut", and even some shopkeepers worry about the real name after the personal information may be leaked.

Supporters: Reduce the "no door complaints" problem

Reporters visited the Nanjing Amoy Lane, Laddie and other shops and entities store common operation of the concentrated area, found that most of the shop operators and consumers are the real-name support.

Amoy Tao Lane 5 floor of the shopping mall, a come to buy a package of college students Li said, she often online shopping, but when the net purchase encountered fake and shoddy products, due to find no shopkeeper, difficult to protect, the real-name system will make online shopping more secure. Miss Liu also said that consumers in the online shopping fraud often occurs, the real-name system will be to a large extent to crack down on those good faith shops, this measure is conducive to more people to join the network shopping ranks.

A reporter learned from a shopping website, about 60% of the online purchase complaints and physical discrepancy, and "real-name" to make up for the information asymmetry between the buyers and sellers, thereby enhancing the credibility of the entire industry. A dedicated overseas purchase Taobao shopkeeper said, online shopping has become a lot of consumers the main shopping channels, she also often in the online shop, both buyers and sellers. But the huge net buys the market to bring the convenience to the consumer at the same time, also appeared many complaints to have no door the situation, she thought "the real name System" promoted the net to buy the environment fair, is also the network buys the development the only way.

Doubtful person: Fear of leaking personal information

"Large shopping shop many shops have already been real-name certification, the implementation of this approach to both buyers and sellers are guaranteed." "Opened online shop in ebay, Ms. Zhao told reporters, online real-name system in some more influential network trading platform has already been implemented, such as Taobao, ebay, Pat and other sites in the provision of personal online services for individuals, all adopt the network real-name certification procedures.

Reporter from Pat net of a seller to know, each shopping network has the way of network identity verification, although can the sellers information for effective identification, but how to ensure that the personal information after verification is not leaked but difficult to grasp. "Although the major trading sites in the opening of the note on the registration, the seller's private information is confidential, but the network system loopholes are unavoidable." ”

Reporters found that the fear of personal information leaked online shop owners a few. They also said that when the original shop online registered identity cards, bank cards and other important information, now the full implementation of the real-name shop, how to protect the seller's personal information is not stolen, or stolen after how to deal with, in the way there is no clear provisions.

Draft rules drafted by provincial Trade and Industry Bureau

"Consumers online shopping, the picture is cheap, if the business sector intervention in shop management may increase the cost of sellers, then the Internet may lose the advantage of cheap." "In Nanjing Laddie franchise shoes Xu also opened an online shop, she believes that the real-name real-time consumer to online shopping integrity has been improved, but also worried with the industry and commerce departments involved in the real-name shop management, tax authorities may then be taxed, to increase operating costs, shop operators will increase the pressure, In particular, some small shops will be difficult to survive.

Nanjing Municipal Bureau of Industry and Commerce, said the new implementation of the interim measures will not be "one-size-fits-all" is differentiated treatment. If only the transfer of idle second-hand goods and transactions are very small shop may be unified by the trading platform management, professional large shop to license, but regardless of size and volume must be in real identity open shop. Because the network transaction behavior has no region restriction, so the network transaction supervision must carry on the national networking integration supervision.

Jiangsu Provincial Bureau of Industry and Commerce network operation and Supervision department chief Lee also told reporters that the provincial business sector of the relevant rules have drawn up a good draft, and will be finalized as soon as possible, recently announced to the community.