The real name of the shop today to implement how to tax to become the focus

The interim measures for the administration of online commodity transactions and related services issued by the State Administration for Industry and Commerce are formally implemented today. This is China's first regulation of network commodity transactions and related service behavior of the administrative regulations, the implementation of the "method" also marks the network of commodity Transactions and Related Services Act initially into the legal system of the track.

The method stipulates the obligations of network commodity operators and Network Service operators, the obligations of the operators who provide network trading platform services, and the supervision and management of network commodity transactions and related service behaviors. Under this approach, natural persons engaged in commodity transactions and related services through the network shall apply to the operator providing the network trading platform service and submit their real identity information such as their name and address. This means that the personal online shop will implement the "real name" principle.

Real-Name real-name for most shop impact is not

Although the online shop "real-name" by the industry widely concerned, but according to the reporter understand that the real-name implementation of the current most of the shop does not have much impact. Because before this, the domestic mainstream network trading platform such as Taobao, Pat Net and Baidu have realized the real-name system, shop operators in the application to open a shop, must submit personal identity information.

Reporters from some online shopping platform to understand that the current seller's audit mainly has two steps. The first step is to ask for identification, and then in the public security system for real-name verification, confirm identity card information is true; the second step in the bank card system for identity card and bank card information verification, used to confirm that the seller of the shop is the ID card information displayed.

For the real-name shop, a lot of network owners to support this, that the real-name shop will undoubtedly promote the integrity of online shop management, making the whole market more standardized. The real-Name system only added a mandatory procedure, but the network trading has since been freed from the "can not rely on" the embarrassing situation.

How to tax the focus

Shop operators on the real-name online shop to support the real name, but also on the real name after the possibility of taxation issues have caused concern. According to the tenth article of the interim measures, with the registration conditions, the registration of industry and commerce according to law, and whether to pay taxes after registration, naturally become the net shopkeepers are most concerned about the topic.

A net shopkeeper says that if the country really taxes the shop, the market will be more standard. However, after the tax, the cost will naturally be transferred to the consumer. Therefore, the net shopkeeper is worried that the tax on the shop may increase the operation cost of the shop, which leads to the loss of the cheap advantage of the net goods, which brings difficulties to the operation of the small shop.

In this regard, some experts suggest that for small-scale online shop, should take the attitude of tax reduction or tax exemption, such words can reflect the leverage effect of tax, because the tax role is not only to pay fiscal tax, there is an important aspect is to encourage the realization of macro-control objectives, including creating jobs and so on. There are also experts said that there are still some difficulties in taxing the shop, requiring the relevant departments to introduce further implementation details.

General Administration of industry and commerce: establishing network Economic account by conducting comprehensive survey

Recently, the State administration of Industry and Commerce issued a serious implementation of the "Network of commodity Transactions and Related Services Act management interim measures" guidance, the opinion request, the local commercial and industrial organization carries on a comprehensive survey to the network goods and the service management main body, has focused to ascertain the number, the scale, the distribution and the category of the network trading platform in this area, at the same time, Do a good job of building and electronic database construction work.

The general Administration of Industry and Commerce pointed out in the guidance opinion, through the network management main body carries on the comprehensive survey, establishes the network commodity and the service business main economic account is the implementation Supervision Foundation.

According to statistics, China has online shopping experience of netizens have more than 100 million people, last year, the scale of domestic network transactions have more than 260 billion yuan, according to the Ministry of Commerce's Network shopping development of the main goal said, and strive to "Twelve-Five" the end of the network shopping volume reached the total retail sales of consumer goods in Some E-commerce development started earlier in the region reached about 10%.

Various sounds:

NET shopkeeper: worry about increasing operating costs

Although the real-name network transactions is not new, but the network sellers more value This interim method of the tenth provision, with registration conditions, the registration of industry and commerce according to law, and after registration to pay taxes, naturally became the net shopkeepers are the most concerned about the topic.

A net shopkeeper says that if the country really taxes the shop, the market will be more standard. However, after the tax, the cost will naturally be transferred to the consumer. Therefore, the net shopkeeper is worried that the tax on the shop may increase the operation cost of the shop, which leads to the loss of the cheap advantage of the net goods, which brings difficulties to the operation of the small shop.

Experts: Shop tax should be "tailored"

It is understood that Taobao, Pat, Baidu and other mainstream network trading platform has already realized the real-name system, shop operators in the application to open a shop, must submit personal identity information, but some sellers believe that, although the real name, but still will be plagued by false network information. Therefore, for the rapid development of the online shopping market, the state promulgated the "Network of commodity transactions and related services management interim measures," the right time. However, some experts said that the real name of the shop after the problem may arise, should not be across, but must be "tailored."

According to CCTV reports, the real-name online shop After the problem, Professor Liu Junhai, director of the Institute of Commercial Law of Renmin University of China, said that for small-scale shop, should adopt a tax deduction or tax exemption attitude, so that can reflect the leverage effect of tax, because the tax role is not only to pay fiscal revenue, Another important aspect is to encourage the realization of macro-control goals, including job creation and so on.

China Electronic Commerce Research Center analyst Fang Zhi, said that the real shop operators and through-name verification of people, may not be the same person, so the tax is still difficult to implement.

Consumers: Whether online goods continue to be cheap

For the imminent implementation of the network real-name system, consumers are in favor of one side is worried. On the one hand, the network real-name system will undoubtedly make the whole market more standardized. Because the real name after the net shopping will be more assured, if there is a problem to recover also have a specific names address. At the same time, consumers are also worried that if the net shop tax, then the price of online goods will not improve.

According to statistics, China has online shopping experience of netizens have more than 100 million people, last year, the domestic network transaction size has exceeded 260 billion yuan, is expected in the next five years will account for more than 5% of the social merchandise retail sales, if the network commodity transactions levy taxes and charges, will undoubtedly increase the cost of shop, consumers cheap online shopping will also reduce the fun.

It is reported that the current online shop real-name implementation rules and supporting laws need further improvement. Earlier, the Beijing municipal Trade and Industry Bureau said the implementation of the rules before the end of this month.