The real reason! Why is bat so busy connecting the world?

Near the earth Demon Home, is wangjing Taxi master noon meal, lunch break gathering place. As Cock silk, the earth demon also frequented those shops. In and out of the shop for a long time, and then heard the shopkeeper Xiao Chen said two pieces of jokes. One is: Now it is more convenient for the taxi master to hide the dough. Because their wives do not know that there is a tick-tock taxi, quick to take a taxi such a new thing; the other is: Now the taxi driver is also rich, the previous lunch a bowl of ramen noodles on the fix, now must come to a chicken leg, dish cold dish, A pot of Gado will be added to the luxury point.

"The Internet is a thing, how cheap all these drivers accounted for?" A day to earn more Bai block! When will such a good thing fall on my head? "Xiao Chen know that the Earth Demon is dry internet, two months ago when Xiao Chen asked the earth Demon, the Earth Demon can only smile and play a haha." Two months later, the Earth Demon can finally say to Xiao Chen, "like a taxi such internet welfare, soon you can enjoy it." ”

It's not a single breakthrough, it's all over.

The Earth Demon's inspiration comes from the mobile phone Baidu previously launched "Half-price Tour" activity.

First look at mobile phone Baidu is how to do it. Mobile phone Baidu launched the "Please the people of the whole country to visit the scenic area" and "the film ticket each discount 30 yuan" discount activities. As long as the user through the embedded Baidu Wallet 5.3 version of the mobile phone Baidu client, or through Baidu Mobile browser, search for scenic tickets or movie tickets, you can enjoy the various concessions including Half-price.

It is worth emphasizing that the mobile phone Baidu's activities, is not playing gimmicks, creating concepts, so that the vast number of users "see, Touch." On the contrary, only 5 A-level cooperation scenic spot, reached 100, Half-price tickets up to hundreds of thousands of. In addition, there are more than 600 popular attractions of the direct discount tickets and the near-thousands of cinemas discount movie tickets are not limited to supply.

Mobile phone Baidu This activity, and previous group buying, taxi and other "welfare" what is the difference?

Specifically, compared to group buying "one-click" Trading, mobile Baidu to do is a long-term business; with a taxi, "a radish a pit, a service software" of the heavy mode, mobile phone Baidu model more lightweight.

In short, mobile phone Baidu is not a single breakthrough, a single point of breakthrough, but the full line of the link. This whole line through contains two meanings, one is the user behavior process to get through, the second is the vertical industry across the line, not only the tourism industry, follow-up, including stores, restaurants, convenience stores, gas stations, car parks and so on, can quickly copy the practice of the tourism industry, but also not only promotions, It can also be a long-term position for businesses in these niche sectors. This is also the Earth Demon Dare to small Chen said, "like taxis such as Internet welfare, soon you can enjoy it." "The important reason.

Location is interconnected, search is purchase

The way Chinese netizens upgrade on the Internet is this: the first is to browse the information on the portal site, and then through the search engine for purposeful search browsing, and then the needs of netizens from the content level to the service level upgrade, so there has been Baidu direct number; now netizens ask to buy immediately after Hence the birth of Baidu Wallet landing. If it is simply summed up, the Chinese netizens have a "Content users-service users-consumer users," the process of change.

What does it mean for small businesses to leap from content users to consumer users? It means that the stranger who has been far away has become the target customer of reach, which means the increase of passenger flow and revenue. Here, may as well as online merchants and offline businesses to say.

Online businesses, for example, is a vertical distributor of snacks. For it, the biggest problems are two: first, the lack of traffic, although connected to the network, but do not know where the customer, and the second is the third party to pay high fees. At these two points, mobile Baidu through innovative light applications, can import large and accurate traffic for merchants, and compared to Alipay wallet, micro-credit payments, such as third-party payments, Baidu Wallet at the PC-side 0 rate, on the mobile end is the industry's lowest rate on the basis of another dozen 88 percent, light this one, A year can save tens of thousands of to millions of of the cost for large and small businesses. Two difficult solutions, you can let this kind of business better for users to provide goods and services, so that users realize "search is to buy."

Besides the offline business, take Xiao Chen's small shop as an example. In the past, Little Chen's shop can only cover around 1 kilometers of range, 1 kilometers away, is basically not the target customers. But through "mobile phone Baidu LBS Baidu Wallet", things will become different. Users through the mobile phone Baidu search "snack", you can easily find Xiao Chen's store, and can be directly selected on the above, orders, pay, at the same time, Xiao Chen first received the customer information, you can quickly prepare meals for users, and provide door-to-door service. As a result, the range of services expanded from 1 km to 5 km.

From connecting people and content, to connecting people and services

This rapid expansion of service capabilities, thanks to the development of mobile Internet, has benefited from the evolution of mobile search.

As can be seen from the above process, Xiao Chen did not do any extra action, but in the mobile search and lbs synergy, Xiao Chen's storefront can be queried on the internet, be "capture", in the "location is interconnected" environment driven, let Xiao Chen also enjoy the mobile Internet to bring the demographic dividend. For small Chen mobile demand, before Baidu, whether Ali or Tencent, are powerless, helpless.

In fact, online, in the stores, restaurants, convenience stores, gas stations, car parks and other industries, such as young Chen such a lot of businesses. Nowadays, these businesses can also enjoy the unlimited business opportunities brought by mobile Internet and become an important force to promote social and economic development.

To be exact, mobile search moves are now upgraded from connecting people and content to the stage of connecting to any service. Of these, about 60% of mobile search requirements are related to payment. We can roughly calculate: 2013 Baidu third-quarter earnings, Baidu Mobile search Day active users have more than 130 million, according to 60% of the proportion, which about 78 million of the users have to pay demand. If the 100 per person payment standard calculation, the daily consumption demand will be as high as 7.8 billion, a year down the purchasing power can reach 2.85 trillion.

2013 the whole year China's social consumer goods retail total of 23.438 trillion yuan, if the purchasing power from mobile search is fully released, will be able to contribute to the 2013 social consumer goods sales 12% of volume.

Now with the steady growth of the main search business and the layout of the mobile strategy in-depth, Baidu has a number of consecutive quarters to achieve rapid growth in revenue. In the future, mobile phone Baidu in the open mobile payment closed-loop, mobile search in the beginning to become everyone and every service in the middle of the bridge, and on this basis, access to the vast number of developers and merchants, the social and economic development of our country produced a huge pull power.

There is no doubt that, compared to Ali, Tencent, just in connection with people and taxi services such a very detailed, narrow the industry in the PK, Baidu regardless of the pattern or the energy is much larger, "mobile search + Direct number + mobile payment" in the entrance, scene, pay three dimensions of the synchronous advance, so that it can become "on the line Jingdong + Under the line Wanda + Industrial Park + trade Port ... "complex, become all goods and services, the total platform and total exports.

Of course, in Baidu radical at the same time, Ali and Tencent also did not idle, in the World Internet Conference, Ma said to do "connector." However, Ali, Tencent just from the taxi field, open the tip of the iceberg of connecting people and services, and to more thoroughly and efficiently connect people and services, and then restructure the new business world, and even subvert the role of Silicon Valley, still need to bat as the representative of the Chinese Internet enterprises continue to innovate and change!