The real shop is facing a dilemma: outdated or "burning money"

This year, into the financing of the winter of E-commerce struggling to ignite a "winter in a Fire", the recent wars and the frame frequently present, in the eye to earn enough, but also quickly expanded the layout of the network retail.

Under the impact of the electric power business, a kind of such a long worry began to spread, "The electric Dealer Threat theory". Facing the electric dealer "encirclement and suppression", what is the actual situation of the real retailing industry? This reporter visited some department stores and the industry personage, from several angles to explore this retail trade state of contention.

Physical retail control high-end market

"From the real reaction of the market, this year, the impact of the electronic business on physical retailing is mainly in digital products, home appliances and other standardized goods and some low-priced goods." At present, the impact of commodities and high-end consumer goods is very small, for food, such as the need for rapid circulation of the commodity impact is not big. "Hefei department store director Daidenhain in an interview with the Securities Times reporter said.

The first half of suning appliance to achieve a net profit of 1.754 billion yuan, the year-on-year decrease of 29.11%, ending a number of consecutive years of high net profit growth trend. However, if the impact of Suning appliance performance on the entire retail industry, then the first half of the retail industry, the net profit of listed companies fell only 1.5% year-on-year. If only look at the general merchandise industry, the first half of this year, a shares of 43 listed companies to achieve a total of 152.87 billion yuan, an increase of 8.6%, net profit of 6.1 billion yuan, an increase of 8.4%, after deducting the non-recurrent profit and loss of 5.44 billion yuan, an increase of 18.2%.

"The more expensive the goods, the more consumers will experience the demand, and the electricity quotient is difficult to provide." "Electric business observer Ruzenwang to reporters, 3 C, home appliances, books and other standardized products, the trend of the electronic business is more obvious, and for high-end, non-standard goods, the current electricity business is difficult to penetrate deeply."

Ruzenwang taobao suit, shirts, bags, jeans and skirts in the five categories of sales in the top 100 of the goods made a price analysis, found that the current electric market is still relatively low low-end, high price product sales difficult. Take the suit for example, its sales of the top 100 products have 71% price concentration in the 200~300 yuan, and this price in the suit inside is relatively low-end.

"The first half of the economic downturn, accompanied by a decline in consumer sentiment, the overall performance of the retail industry is not good, online shopping has played a role in fuelling." Everbright Securities analyst Tang Jia said to the securities Times reporter.

Physical Store Net Dilemma

In recent years, under the capital promotion, the domestic electricity merchant website has sprung up, the net buys becomes a huge interest cake. But in the face of the "net" trend, most entity retail companies still choose to wait and see.

Speaking of entity Retail Enterprise NET, Daidenhain appears some helpless, "now the industry faces a kind of embarrassment, the entity retail Enterprise does not net, cannot keep up with the tidal current; "As for why entity retailers are not giving in to online retailing, Daidenhain bluntly answers:" Because it is too costly and the prospects for return are uncertain. ”

"It's not scary to make money, it's the survival of the business." Daidenhain that the future development of the electric business needs to be rational and become an important part of the retail business.