The reality and Confusion of SEO website analysis

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When I collaborate with a special website, a large number of services are a symbol of the industry's amplification. There are some small but specific users of the site, such as social media, organic search, SEM, PHP and so on. There are also some large and complex websites, including competitive analysis.

Similarly, price differentials are huge. But analysis of quality and price cannot be as intimately correlated as you might think. This is why you are the purchaser or vendor, and you have to prove that you can ask and answer questions.

In the absence of communication with customers, it is entirely possible to implement a perfect website analysis plan. However, the truly important analysis must be achieved after careful communication with the customer.

The following questions, I often ask potential website customer:--What is the SEO history of the website? What's working? What doesn't work? If you talk to customers about the SEO history of the site, whether it is sincere or knowledgeable, you will be rewarded. Two potential problems: or your customer is not long enough to understand history, or your customer contact for a long time, the SEO history is puzzled. However, in a large web site, the application of specific technologies to obtain an accurate background, to understand the status of the site is very useful.

Who are the first three or four competitors in your field? SEO and SEM manufacturers will discuss industry competition and SERP competition differences. If Nike's industry rivals include Adidas, the new balance, but its serp rivals include Wikipedia, Zappos, etc. When the customer realizes that continuous strategy and tactical collaboration can defeat both competitors, they are eager to take action.

Once users come to your site, what do you want them to do? This problem will make the client a money-making machine. Customers are well aware of what they want people to do on the site, and when they show their goals, this helps SEO and SEM enterprises set direct paths for the purpose. If you want to buy or sell Web site audit rights, consider how it adjusts over time. Buyers want to know what the elements of the past audit site are. Manufacturers, however, will not give them time to ask questions, but go straight to the topic.

Many years ago, our diagnostic measures included intensive attention to a large number of internal JavaScript. At the time, we were able to make adjustments to the Web pages that were too large to be buffered, and to deal with them specifically to reduce the size of the files. Today, because search engines can index larger pages, this is no longer a problem. But we are still improving it, there are more relevant pages to be loaded.

A contradictory problem is that on the one hand, SEO and SEM enterprises on the "cookie-cutter" concept is not in the cold, on the other hand, but also want to know exactly what users do in the site, how much time spent on the site, what to expect in the site.

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