The reason analysis of small and medium enterprises to carry out SEO effect

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Did the SEO promotion, the effect is not ideal, not to be recognized by the boss." Why my SEO rankings to do the home page, the boss is not recognized it; why through my promotion, the flow is also good, the superior also said I do not good? This is a lot of small and medium-sized enterprises SEO personnel, in the development of SEO often encountered problems. How to solve it?

We must first understand a problem, we do SEO, marketing promotion, from their own point of view, just to do their own this piece. But the boss that the promotion is to flow, to customers, to make money, to make money to pay employees, this is the boss thinking. I recruit you, you need to give me money, you rank in the first place, you flow more, I do not care, I only care, you bring me how much consultation, bring how much sales. Many small and medium-sized enterprises are such thinking, do not say that the boss does not understand your heart.

Yuan Chong 07 years to do SEO time, but also think that, but found themselves in the wrong position, then positioning themselves as a technology, not marketers, marketing personnel similar to the traditional sales staff, the company to develop an important channel for customers. Network Marketing in SEO personnel, promotion staff, are marketing staff, the purpose is to enhance the company's visibility, expand product exposure, increase product sales. Now the vast majority of enterprises, are relying on the internet to sell products, so, marketing staff is very important, the promotion effect is not good, not to make money, the results of the company's poor earnings, the loss or their own. (Tips, author info: Yuan Chuang, push a co-founder.) )

Yuan Chong first talk about why the effect of SEO is not good, this topic is very large, SEO effect is not only related to market factors, but also with their own factors.

First, the search market leads to. Many people say that Baidu has been in the fight against SEO, resulting in poor rankings, and then the effect is not good, this is one-sided. In the last two years, the search market competition is fierce, Baidu has to improve the algorithm, the purpose is to enhance their search experience, to provide users with better quality content. If you still stay in the old thinking, reprint, update point worthless articles, station experience poor, then out. Baidu will use data to detect users in your site behavior indicators, and then into the algorithm, your site to sort. That's why the rankings are always changing every day. We should not be surprised, Baidu to survive, can only do so.

Second, industry competition leads to. Some industries compete fiercely, search results page 10 bids. Many people will say, let SEO site how to live, even if the SEO optimization to the first place, the number of clicks has been very little. This is the reality, we can't change the rules of the game, but we can change our own mentality. Yuan that if you can put the Baidu home page as 20 bidding positions, you ranked 11th, at least can bring traffic, so you can save a lot of bidding costs. Also, you do not optimize, the opponent will certainly optimize, as long as the search engine, there will be SEO exists, but more intense competition. The key is whether we can retain the existing users, the existing users into customers. Flow is not much, the key lies in the transformation effect.

Third, the website itself factor. A lot of SEO staff complained that their key words to do the Baidu home page, but the site experience is too bad, the product has no advantage, no selling point, can not promote the elements of the user trust, not some embodiment of their own enterprise very authoritative certificate, or even the site opened, like a cottage station. Such a site, traffic, conversion rate is certainly low. The quality of the site itself is also an important factor in SEO effect, but also the marketing staff overlooked a point. If you can transfer the existing traffic to customers, the boss will be very recognized you, but this needs the company up and down the full cooperation, strong support to do. You also need to make your own insights about the site and the product, not just the optimization piece.

Iv. transformation System. Customer service or electrical sales personnel is an important part of the conversion of the user, this ring has been a problem, even if the site traffic is large, conversion rate will be very low.

Through the analysis of the Yuan Chuang, we found that this is not only the problem of SEO, but the company level, whether the company has a deep understanding of marketing, whether the full support of marketing. The product department, the Promotion department, the Technical department, the customer service department all have the vital influence to the transformation. On the other hand, we must understand that the initiative to make suggestions to the company, to express personal opinion, let the company understand that this is not only a person's work, not only is seoer things, need to work together to put marketing do a good job, sell more products, the last company to earn more, their own purse also drum, this can win!

Author information: Yuan Chuang, push a joint founder. Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation!

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