The reason analysis of website construction paying attention to search engine marketing

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At present, a company without a website has rarely seen, more and more customers in contact with corporate advertising, often not first call to consult, but first browse the corporate Web site, while more and more customers will also through the network to search their suppliers and potential customers, then, their impression of the enterprise, Mainly from the corporate web site they saw. Although for many enterprises, the establishment of their own website, is not likely to immediately bring many new customers, it is unlikely to significantly improve the performance of short-term enterprises. Most corporate Web sites are more akin to a brochure on the Internet, and the brochure is fascinating: Anyone who can surf the internet can include text pictures, audio and video, and multimedia information that traditional media cannot display. This is mainly a lot of corporate management on the network has not been with the times, for their unfamiliar areas also dare not venture to invest, thus limiting the role of corporate web sites.

With the qualification of enterprise management personnel to improve the popularity of the internet and civilian, Checo that more and more Web site construction and network marketing became twin brothers inseparable, and network marketing inside the most important part is the search engine marketing. In particular, some scientific and technological content, especially the high quality of customers generally have access to the Internet habits, such as notebooks, microscopes and other precision instruments, remote control equipment, etc., the network brought customers will account for more and more, and the evaluation of Word-of-mouth network will also be related to business and brand survival Plan, And this part of the customer will have half from the search engine, so the search engine marketing strategy will become more and more important, specifically, at least can be divided into the following five aspects:

1, let customers take the initiative in fact for enterprises, the biggest difficulty is how to find customers. In the past, often through newspaper advertising, direct mail, telemarketing and other ways to find business opportunities, but the effect is not very ideal, in the marketing process is not very strong, often lead to increased marketing costs and waste. Search engine Marketing (SEM) is a targeted way, rather than in a haystack looking for customers, so that there is a realistic demand for potential customers search keywords to find us, the target more accurate, natural efficiency higher.

2, SEM most recognized in the survey found that the most recognized means of network promotion is search engine marketing (SEM), the ratio of up to 75.3%, far more than other network marketing tools.

3, according to the statistics show the largest number of potential users from the network, and users know a new site, 80% from the search engine.

4, from abroad to develop search engine marketing (SEM) This industry in foreign countries is the rise in the 2000, but in the country is 2005 only gradually, in the foreign IT network to make the most money is not the technical staff, but search engine marketing (SEM) people, in foreign it technicians than search engine marketing (SEM) 8.3 Times times more people, but the data is slipping. At present, the domestic search engine marketing market is also growing exponentially.

5, from the Chinese population to see the Earth people know that the world's largest population of China, in foreign countries, the network of small countries and people's lives are closely related, but China is still not popular, but the internet in China has just begun, there is a huge space for development, if the development of universal, coupled with the number of Chinese population, Imagine the trend of China's network. But the network can not be separated from the Web site, a more competitive site is strong, then search engine marketing (SEM) will show its unique niche. (text/Checo; compiling: China e-commerce Research Center)