The reason and method of the website SEO optimization need to check regularly

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"My day Sungo--to be unfaithful to a friend and not to believe in it?" As a webmaster, is not also should be in the website promotion process, Sungo? including whether the current site operation to make their own satisfaction, whether to obtain a certain amount of visits, whether in the search engine occupies a place, whether there is a conversion rate, profit making money ... If there has been no change, the site self-test, is very necessary.

The website carries on the self-test regularly, what aspect needs to proceed? The site in the process of SEO optimization, webmaster Most related to the problem of a site is the traffic, the second is in the search engine weights and rankings, three is whether the profit, that is, the user's conversion rate, then, we start from the three aspects of the self-test site.

Some questions about website traffic

The site's traffic includes a lot of problems, for example, the user's retention, as well as the Web server architecture, space issues and can quickly open the site, and so on, the design of technical problems, there are many ways to solve these problems, the key is still the 1th, that is, before the site online, a little more money to spend, Find a stable space and professional technical personnel to do, of course, there is no discriminating things, in the site optimization process, always encounter a variety of problems.

These issues include interface design issues, site content optimization issues, many sites in the business for a period of time to upgrade, upgrade the process is to further optimize the site, so, find a more mature technical staff to do, you can save a lot of heart, at least, when you need to update some content, they will soon help you solve the problem.

So, the site itself is not static structure, in the specific operation process, there must be dissatisfaction with the need to change the place, and these problems, in the regular inspection, timely correction, update optimization, so that the interface more in line with the user's browsing habits.

A summary of some optimization problems about the weights of search engines

This is the site SEO optimization of the core, how to get good rankings and weights in search engines, specifically including the site structure optimization, chain outside the chain of construction, to detail optimization and so on, so, need to check the most items.

The first concern, is the snapshot of Baidu, is not the daily site update snapshots. This to the webmaster, almost every day to pay attention to this, because Baidu's collection of the situation basically reflects a website in Baidu's friendly degree. Update the best day, if the interval is not updated for a few days, you can check the site is the problem, or Baidu's problem, you can temporarily ignore, waiting for a period of time, that is, in each periodic inspection, groping its regularity, and then make corresponding countermeasures.

In detail, we should pay attention to the URL, the use of static Web pages, because the search engine operation rules Many people do not know, from some experience class and their feelings, the maximum length of the URL is not more than 255byte for the best, do not exceed this limit. In the inner page design, use less dynamic parameters to avoid spiders repeatedly crawl.

Especially in the content update, many webmasters like to join the chain, attention to the problem of the chain, you can point to the home page, you can point to the relevant web pages, two types of internal chain can do a regular self-test, to see which effect the best, in the connection, to avoid 404 pages and a large number of dead chain existence, if found, to be eliminated in time, This is also a self-test to pay attention to a focus, "Rome Rome", if not in time to eliminate these useless connections, as the content increases, the workload will continue to increase, but also affect the right path to the spider access.

Links when the site is an important part of the construction, the site according to the development phase of different, early may find some low-cost sites or buy some links, because this time the site itself does not have any weight, so there is no danger, wait until the site to achieve a certain stage, want to get a good weight, For those low-level links need to be deleted in a timely manner, and more actively looking for some high weight links.

External links, every day to do, do the process, and constantly summed up, which external links have effect, can bring certain traffic to the site, which outside the chain has no effect, good analysis and self-test, can improve the flow of the site.

The most critical website conversion rate problem

Some webmaster said that some of their keywords to do Baidu home, conversion rate is still not very ideal, this needs to summarize the specific reasons, you can regularly visit the competitor's website, learn from the opponents, has been sticking to their own website, will inevitably think stiff, can not find the breakthrough point.

At the same time, in the user experience more effort, whether the site is such a situation, too dependent on the search engine, and ignore the user experience, if the site has a high bounce rate, the user experience does not do well, the content does not arouse the user's absolute interest.

Periodically to the site self-test, find problems, timely find solutions to the problem, in the highly competitive website, personal webmaster can not have any luck psychology, only to do the perfect, can the biggest win customers, so as to achieve the goal of profit! Acne Products: http://www.mxcyzp.cn/ First A5, reprint please keep the author link!