The reason and the investigation of the website down right

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When it comes to the site down the right, have to mention the end of June Baidu algorithm big Update (a large number of garbage sites have been processed), online a lot of people are discussing this is Baidu K station incident, from all aspects of information, Li Xuebong that Baidu will be more easy to do after SEO. Because from the conclusion of this incident to see a lot of webmaster has been aware of the disadvantages of making internet garbage, Baidu algorithm update will make which junk site to quit the history stage, so that we do normal station can be "easy" to get Baidu rankings.

Site down the right phenomenon also have to mention is "Baidu ventilation", but not all the problems are Baidu ventilation, most of the site itself is a problem. The following Li Xuebong addresses a problem:

Is the site down right?

A lot of friends of the site included down in the group to ask whether their site did what caused Baidu down right, Li Xuebong want to say is the site down the right phenomenon may be an illusion, not really down the right, such as Baidu's algorithm update may affect some data, but also may change the algorithm led to some of the quality of the page included cancellation. Included in the fall of the strict can not be used as a site to reduce the right of the standard, there is a large extent, "Baidu ventilation" There is a true and false respectively. How do you judge that?

1. Does the keyword rank drop?

If the inclusion of a large number of drops, and the main keyword ranking is not a drop that does not need to worry, is largely Baidu algorithm has adjustments or updates will appear such a situation, Baidu is not one or two times. Commonly known as "Baidu ventilation"

2. Does the whole station flow down?

Whether the flow of traffic from the search engine is drastically reduced (unlike the normal float), if a significant drop proves that some of your keywords are probably no longer ranked. This is a right to reduce the behavior.

Site Down Right (by k) Reason:

Note: The site down right may be the following single reason, if the site is k, that must be the following reasons for most of the combination.

(1) Server stability.

The server is a cliché topic, but there are still a lot of people to use the garbage IDC company's space, the server regularly attack, the slow speed of the site open and so on factors. Please remember that: the stability of the server or not directly affect the site SEO rankings, this is not to say play. Questions about the server can be Li Xuebong information.

(2) Black hat technique.

Common practices include:

1. Total Station Collection

2. Outside the chain mass

3. Buy Black Chain

4. Content Batch Generation

5. By some means to hide the real content of users, the search engine to develop a certain content.

6. Human clicks

7. Brush Web Traffic

8. Black Hat technique of pure technology, such as "virtual link"

Commonly used black Hat gimmick is the above several now one by one explanations:

Total Station Collection Station: Collection Station Needless to say, individual column appropriate high-quality collection is no problem, the whole station collection that is in the manufacture of internet duplication of garbage, such a site if Baidu does not deal with Baidu is not responsible for users. Remember a word: "Baidu He is a commercial company, he is also to make money, he needs to consider the user experience, if the user search some words ranked by the top of the spam site, you think this person next time to find information will go to Baidu?" Of course, Baidu algorithm can judge this site is spam site also Da Guo, But now Baidu algorithm update is relatively good, will also be improved in this respect.

Chain Mass: Outside the chain of mass this problem and the collection station problem is also said a few years, but now still a large number of people in the use of tools mass garbage outside the chain, Li Xuebong mentioned here, using such as the Dark Horse blog Group Management Software, worms and so on group management software batch management of your blog or forum is no problem, The key is that a large number of people use such mass group management software to release the chain of Garbage. Publishers do not consider whether the published blog or forum content is relevant, the management of the blog is large, the use of a large number of tools to publish the same article with a large number of anchor text links to multiple platforms. This is making Internet trash. When most of your site's outside the chain is this kind of link, your site that is to rely on the chain to promote the ranking of junk. Your site is not down right? Li Xuebong To this also only say: reasonable use of tools to help us manage a number of official blogs (please keep a blog, do not treat him as a garbage outside the chain farm)

Buy black chain, buy Link: Here says purchase link only limit don't buy black chain and don't buy link company website link. And why? Black chain Everyone knows, is some "hacker" pour into some normal websites on the other side of the site hanging your link, the link with code hidden, spiders and query tools can be seen, people on the Web page is invisible. Such links, if more, is also a way to reduce power. Everyone can think, if Baidu does not deal with black chain, to reduce the right, then the whole world to how many sites are black? Yes ~ Baidu only for this kind of link to its right to drop, so long, a lot of webmaster will realize that this is not good, no one bought, of course, no one sold, nor so much for the benefit of hackers to black site , yes ~ ~ So this kind of black chain processing, Baidu has contributed to the Internet security market.

The purchase of the Ming chain consists of two ways 1. Buy the link company's Ming chain. Do not buy this, you think, this kind of link company to provide site whether PR is 7 or 8 you just see how many links he exported. A station at least 200 or so, and then look at the exported sites are what? Vitiligo "Std" "leukemia" "Lottery" and so on site is it. Li Xuebong can tell you that at present most of the hospital's garbage stations are using the purchase link Company's Ming chain to enhance the ranking, the result this time is K. You seoer think: A big station, home page has 200 or more single chain, and a large number of single link is a spam site, Baidu algorithm will not be checked out? You think again, even if Baidu algorithm garbage, check not come out, then Baidu do not know artificial? Li Xuebong Bold Guess (first of all, I do not understand the search engine algorithm) Baidu can arrange a door, the work done every day is to add this type of site that has been linked to a large number of links to export the weight of zero or negative blacklist, so that the link above the site, the ranking points are taken points.

Have you ever thought about this question: Suppose this keyword score reached 90 points ranked first, 80 points ranked second, originally this site other optimization methods can reach 90, but because of such a purchase of the Ming chain minus 10 points, now only 80 points, then the keyword ranked second. Originally keywords can be ranked first, now ranked second. or no rankings. Take this big drop right site, why many seem to be garbage station but people have not been down right? Why? Many will ask such questions, and many SEO cannot explain the situation. Then I'll tell everybody. That is just said the assumption that the keyword to be ranked according to the Baidu algorithm inside the comprehensive score to calculate (of course, this comprehensive score is a lot of factors to judge), normal SEO normal release content can score, assuming: the release of a relevant high-quality article 5 points, Add a high quality single chain of 10 points, add a link factory link minus 5 points, add a piece of garbage content minus 2 points, the entire site is operating down if the negative site is K, if it is the keyword to get ranked, if the key words score 500, then ranked first, 450 ranked second. There are 300 points ranked 12 digits. A site to do a lot of normal plus points of the project, of course, there are many points to reduce the project, the total score is a positive number then and reached 500 points, so even if this station surface looks very rubbish but others can be ranked first is it. What we have to do is to try to find the items and deal with the minus points.

There is a way to buy a link can be implemented, legitimate normal Ming link, that is to find their own manual to normal related sites, such as my blog is to do Chengdu SEO, then I can go to find other local regular blog I do not have their links, I buy their single chain. Buy one every two days, buy half a year down can imagine my blog weight is how high is it?

Content Batch Generation: This may be a lot of SEO has not met, many already in this way to create a large number of content is best not to do. Site by K, then don't blame server instability (of course, server stability is an important issue) before I saw an SEO, in the industry is also more famous, he said that his novel site was K, the main reason is the server is unstable. I went to see his collection of historical data 6 months time, Baidu included from 1000 to 2000000. Everyone think: A person published how many articles a day 180 days can be published to 200W collection. In addition to acquisition, in addition to the content of batch generation what can be done so strong? This SEO is still in the industry more famous, I think he can go directly to Sina as editor-in-chief.

Through the technical means to enable users to see the data and spiders see different data: This problem is currently very commonly used in black hat cheating methods, a lot of Taobao customers are doing this. We can look at the technology of search engine now, simple video, FASLH, simple picture, search engine is able to judge inside content. Of course, Li Xuebong does not understand search engine algorithms, here to learn a friend bold guess if encounter this kind of problem I as a search engine how do I deal with: we know that spiders are looking at HTML, a small amount of video, FALSH, pictures are able to judge the contents of the content, if there are users see the content and spiders see the content inconsistent how to do The idea of learning a friend is like this, the spider takes the HTML source code and the website screen screenshot to contrast, this screenshot uses the picture processing to judge this picture the content, then and crawls the HTML contrast, if the content is inconsistent, then K. (Personal opinion only, algorithm master don't criticize me)

Human clicks: Most of the book Seoer know, keyword ranking in the top 20 can be a rapid increase in the number of page clicks to the first position. Many illegal SEO companies or work agencies take this principle to deceive. (many so-called three days to arrive Baidu first charge a large number of optimization costs) is not a natural click, the algorithm through a certain rule can be judged, a year ago Li Xuebong also participated in this way to promote keyword rankings, but now do not participate. The reason is that Baidu algorithm can judge.

Brush site traffic: A lot of seoer in fact is very sad, in the company can not get the trust of the boss, the way they say the boss will not adopt. Many bosses only look at the flow of other things do not look at, and will not care about this station, the industry from the Internet to how much traffic. Anyway, the boss wants is the flow and ask SEO staff to do a few big thousand traffic in a short time. For some popular information station traffic may be very easy to go up, but for some unpopular industry enterprises station that traffic can not be so fast. But the boss needs a lot of traffic, no matter what. Many SEO to brush the flow. This is also a site down the power of a factor, Baidu algorithm can easily be judged.

Virtual link: This kind of black hat technique is more tough, using Baidu algorithm loophole, want to understand Baidu can.

(3) Links

A site link b site, if b site is k so a site will be implicated in the right to drop. The reason is simple: you vote for a spam website, you are the accomplice.

(4) The reverse link quickly drops (outside the normal floating range)

than the site outside the chain of single (only a few sites posted links) when your external chain account was sealed, most of the links suddenly disappeared. Furthermore, there may be a large number of outside the chain from the spam site, Baidu every K-station k a large number of sites, if your outside the chain is mainly published in these places, then your chain will suddenly drop significantly. resulting in the site down right. So people often say that the distribution of the chain of URLs must be more.

(5) website poisoned by black

Think of a Trojan Web site Baidu if recommended you, it is not responsible for the user.

(6) Proportion of garbage content

What is rubbish content? What is useless to the user is called the rubbish content, if many enterprise station has the news center, the News center has put a lot of irrelevant articles. You can and some entertaining articles that have nothing to do with the theme of the website. Since a daily update. Say this kind of text to website theme not a little advantage, some just bad. If the spam content (for users of useless text) more, will directly affect the entire site weight.

(7) Deceptive writing

Many products to sell the site, like to add "official" "unique" and so on vocabulary, such as: Taobao official, L ' oreal official flagship store. A discerning eye to know is false, do not Baidu do not know? This kind of site Baidu want to give you no way to recommend.

(8) The revision of the website

8.1 Layout style replacement.

8.2 Drastically modify the site title and description of the entire station

If your site meets the above several can lead to serious down weight and K station.

How to determine what kind of site is the right to fall?

3 Words: Exclusion method. Exclude all factors that may lead to the right to fall.

Note the problem:

Whether the use of black hat technique. (Do not avoid this problem) use it, no use. Use to understand the hazards do not use can be used to do the normal way to rank, so that their white hat technology will improve.

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