The reason and the method of analyzing the website from the rank descent

For most sites, when the site Alexa ranked the phenomenon of decline, the need to enhance the site Alexa ranking problem, in fact, is in the stable period of the site how to effectively promote the number of visits to re-enter the new round of growth problem.

Although the alexahttp://www.aliyun.com/zixun/aggregation/8612.html "> website ranking system there are a lot of unreasonable, but as the only can do for the global web site to do the ranking of the organization, Alexa ranking data is still seen as a reference to determine the value of a site, so when the site's rankings appear significantly lower, often make the site operators feel a lot of pressure, and want to do some way to enhance the site Alexa rankings. In fact, Alexa site rankings can really explain a certain problem: although the top of the site does not necessarily visit the volume is really huge (do not rule out some sites using cheating means to get a high ranking), but the rankings are very backward site will not have a lot of traffic. Therefore, the actual situation is that most of the Web site operators, for Alexa rankings or the basic recognition and care, especially as a relative comparison of similar sites, Alexa data has its own value.

In the "Web site to increase the number of Alexa site rankings," the article analyzed the Alexa site ranked four reasons for the decline, which suggested that the ranking of similar sites to grow while their own site ranking decline in particular should be taken seriously, and that it is necessary to " According to the site operation of the stage characteristics of the design of targeted web site operation and promotion program. This article is to talk about the site in the operation of the stability phase of the promotion problem.

I have analyzed the access statistics of some websites after the stable period, and sometimes I can feel the "terrible stability": Although the users may be different every day, not only the total number of visits remain stable, even the proportion of users from all channels is stable! In this case, it is impossible to expect a natural explosion of site traffic, according to the personal experience of some of the site operations and to provide advice to some sites, the promotion of stable site can be considered from the following aspects:

First, the analysis of their own web site resources, whether through the integration of existing resources, the use of conventional promotional methods (such as search engine marketing) to get more users, or the average number of users web browsing. Specific analysis methods include:

(1) Through the Web site traffic statistics, analysis of the proportion of users are appropriate, such as the proportion of users from the search engine to further improve the possibility;

(2) through the site of the search engine optimization diagnosis, analysis of the main search engine included in the number of pages and in the results of the performance, it may be found in some of the search engines are not included in the Web pages, and some important web pages targeted optimization design;

(3) through the Alexa Web site statistics analysis, compared with competitors, their own site in the number of independent users (reach per technologists users) and page average number of Views (Page view peruser) where the gap, if the average number of users page views are too low, You can increase the amount of user reading by organizing the content resource. Especially for some information resources-oriented Web site, the early release of information, although still valuable, but often will be ignored by users, just the equivalent of a news site, users only focus on the latest content, which is a waste of resources on the Web site, it is necessary to carry out the reorganization of resources.

In general, the integration of existing Web site resources need to optimize the design of the site, which is often the site operators feel more difficult things. However, practical experience has shown that this work is effective in improving access to stable web sites.

Second, targeted additions to the new content. By analyzing the characteristics of the existing visitors ' needs and providing more attractive new content, especially the current hot content, it is one of the methods to improve the website's traffic quickly.