The reason behind the big Data interview on the Book of "Analysis of evidence"

Recently, Google officially launched a new feature based on large data analysis and intelligent Search-knowledge graph (knowledge map). Google adds a larger, more specific search result to the right of the search page, the new technology can be used to provide popular facts about people, places and things in traditional Google search results, while also allowing Google to push a new search method that does not provide pages that match user search terms, Instead, it provides pages that match the "entity" or concept described by the vocabulary. Google says it has compiled more than 3.5 billion "facts" that include information and interrelationships between more than 500 million objects (or "entities"). The knowledge map is based on more than 500 million objects (or "entities") intertwined between more than 3.5 billion "facts" through the results of intelligent search analysis, processing such a large number of data is perhaps only Google such a great company to do.

Large data market is the focus of many companies concerned and exerting force, how to store, calculate, deal with massive information and other technical issues are often a concern, but we often ignore the reasons for doing so.

The West borrows a new word analytics to refer to the research and exploration of how to guide the decision in the digital information background. For example, Analytics's definition of "using mathematics, operational research, statistics to influence business decisions" is designed to improve the quality of decision-making in the real world. Yi through years of painstaking research, collect, read, organize a large number of documents, combined with their own years in the field of data mining years of experience and independent thinking, wrote the "Analysis" of the book, "Analysis" is the author of the English word "analytics" translation, that is, quantitative evidence analysis to influence the practice of decision-making, Analytics is the subject of this book and the new product of the development of the discipline and times to the present stage.

Today, when big data is so hot, in addition to technology, people often ignore other key factors that determine the success or failure of digital evidence in enterprise decision making: including how to put the machine in the decision-making position, what should be the first introduction of the analysis, analysis of resources, how to organize, analysis of the project how to manage and evaluate, How to integrate the existing decision-making process of the enterprise and how to rationally understand the conclusions and suggestions of the analysis project. People tend to attach importance to technology, but ignore the problems commonly encountered in the practice of forensic analysis, the "analysis" of these issues will be discussed in the book. The author began to conceive and write from the end of 2009, whose writing thought and experience mainly originates from the author's experience in the service and research of Data Warehouse, data analysis and data mining for large state-owned enterprises in China.

Recently, "The Analysis of" a book has been officially published by Huaxia Publishing House, the book is divided into two parts. The paper mainly introduces the background, thought and application of digital evidence to guide business decision, then discusses the key factors of success in enterprise: Strategy, Organization, assessment and decision-making process.

Yi (author of forensic analysis)

I graduated from the Chinese Academy of Sciences, the professional direction of the computer, artificial intelligence, after graduation has been engaged in data mining related work, while the data in the social field how to play a role, how to combine technology and social needs of interest. But at work, I found that the combination of data application and social needs is not particularly ideal, from the academic end of data applications and from the enterprise-initiated data applications have some limitations, so I began to try to do some independent research to see how Western enterprises in the use of data, Foreign scholars on this issue have what thinking and opinion, at first did not want to write a book, but in their own area of interest to do their own interests, while doing research, while doing reading notes, gradually accumulated more than 300,000 words of reading notes. At this point, since there have been so many reading notes, if the formation of a book to share with you the material collected and thinking about the field. So this book is not the same as the traditional process, the editor has a theme, find the author and form a book. But while studying and thinking while doing reading notes, the time is ripe, slowly formed. From the beginning to the book published almost 2.5 of the time.

The focus of this book itself is not on technical exploration, but on the ideas and methods that promote rationalism, in the background of globalization and large data, people have more opportunity and demand to make rational decisions, despise data or superstitious data are not I agree with, this kind of realistic and rational attitude can be used by Confucius to put forward the "no meaning, No need, no solid, no me to generalize.

I worked on data mining before. Frankly speaking, in this industry exploration process, through some detours. Writing this book just want to be able to help you gather the material, think of this field and gather the material and share, can give us some different thinking method and look at the point of view. If you see this book, feel at a certain point to get some inspiration, in the future work less to go some detours, my wish to reach. When researching and writing a book, my mentality can be expressed in a passage in a piece of wood, "as to what can be done, Qiqian has already said, know to do things have" calendar Rob not Grind "value, go to do, Rucheru, such as grinding, do not know what day can become, perhaps" lifelong not to be seen ", but a penny strength, A deep layer of discovery. He said: ' But work hard, do not reap. ’”

Large data, evidence analysis, cloud computing are emerging areas, in the ideas, technology, organizational culture, there are many exciting areas worthy of our further exploration and discovery. How does the change of technology to society, the change of the whole life, the change of the whole infrastructure, the way of decision making, the change of the mode of cooperation and so on will affect our future facilities and environment? These all need and have to do some forward-looking research and thinking. Cloud base has reached 19 companies, the future will hatch and carry more companies, in this case, the data can bring to these companies what value, these enterprises can use the data for the community to create what value. These are exciting things that are worth studying and exploring.

Reitao (Vice president of Tian Yun Technology)

Yi is a rigorous scholar. He's different from the people I've been in contact with around the ecosystem, and most of them are marketing or marketing. But he is more like a scholar, gives the person the feeling is more "fresh".

He is accustomed to expressing his ideas in a written way and writing them well. How does that help us? is to give us too many of the market-oriented people some new ideas to see the problem, we often have a lot of tools to form a solid idea, and ignore the real value behind it.

But Yi can calm down when looking at the problem, see the problem itself. "Analysis" of the book on the Big Data itself technology platform, algorithm did not talk too much, but for the extension of the value of big data itself talk a lot, is how to achieve data controllable, measurable, value. This book is not only professionals need to see, sales staff can also be inspired by a lot of the book, there are many examples, there are a lot of sales ideas, sales staff is very helpful.

is the technology platform itself the whole of real big data? The concept of "forensic analysis" is worth popularizing, is it possible to use the tools well? Or is it true that no matter what tools are available, the value of data can be mined? The conception of "proof analysis" is in the latter.

In addition, how to evaluate and measure the value of the data, which many people have previously overlooked. We previously thought that doing bi, is to do statements, statistical analysis to support decision-making. And how is the decision effect measured? It is also important to actually do the last kilometer of data value, which determines the better execution of the decision. The book mentions some ideas, that is, the statistical method of how to verify that the result is not measurable, can be quantified.

The analysis defines a new way of thinking, thinking backwards from the value itself. is to rethink what the tools and data mean to us? Because of the data to think about value, or because of value to define a new signal source to generate new data. The tool (technology platform) itself will be transformed, from focus on process and efficiency, to a more front-end market-oriented data-driven platform. Data operations will be a new paradigm, transforming it from a supporting role into a business-guided role.

Li Xinli (editor of the book)

Huaxia Publishing House editor Li Xinli through a friend to introduce the author Yi. The first reading of the "analysis", so that the more than 10 years of editorial experience of his own people feel the book is different, the author's rigorous, serious attitude to let him admire unceasingly. But because of "the analysis" a book specialized strong, the coverage crowd is relatively few, therefore he meets Yi to interview. Through the chat found that they were two people are villagers, so the more familiar, Yi Academic research rigorous, serious attitude and insist let Li Xinli moved. So far, two people have become very good friends.

Li Xinli that Yi is an idealistic idealist with an ideal mood. The Book of "Analysis" is a new field, and it is the first time that the concept is introduced into China, but it is not particularly obscure in Yi's pen, but it is very humane. The author through many examples to let everyone understand the technology and people, and from the whole, each chapter of the book runs through the author's own thinking, slowly guide people to understand the value of the analysis.

During the discussion of the cover design of the "Forensic Analysis" book, the design of the publishing house did not make Yi satisfied, but Yi did not directly deny, but a little bit of their own requirements, I hope that the cover as far as possible low-key and classic, to the end, Li made a discovery, Yi Choose unexpectedly is the novel style of the cover, Zheng Writer's "literary styles" In this embodiment of incisively and vividly.

(Responsible editor: The good of the Legacy)