The reason why the key words show big and small clicks

Simple and straightforward, that's the case:


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1. Ad Rank


 


2. Creative titles are not attractive


 


3. Key words and operating products vary greatly


 


Baidu to show the amount of advertising you jump out of the number of times is still more, but to no one click, that is to see more people, the point of less people, the reasons for the following points, you can refer to the specific account data for analysis.


 


1, first look at the keyword ranking, such as the ranking, of course, there will be, but the Chinese people are accustomed to from left to right, from top to bottom of the order to view, because, to upgrade the rankings, see more people, click on the nature of more.


 


2, the account structure to subdivide, to ensure that the same unit keyword speech unity, the theme of the only, the key words to "structure the same, meaning similar" division. (account structure such as more chaotic, and then affect the quality of keywords, thereby affecting the ranking, and then affect the number of clicks)


 


3, creative quality, if the ranking is good, creative writing is not attractive, the same will not attract netizens to click, so, write creative to ensure that the key words fluent, the use of the right wildcard, highlighting the demands of netizens, increase creative attraction, as far as possible to make creative more fluttering red, long creative quality. The unit is what the key words, write related ideas, to have relevance, to give a simple example, such as the keyword is "xx price", creative can write about the price advantage of the description. On the contrary, do not put a product description, written as a B product description, there are creative URL links, not all linked to the home page, you can link to the relevant product pages, enhance the search targeted users.


 


Small head bidding ranking software small series friendship remind, to do the promotion, the most important thing is to stand in the perspective of netizens think, often think about some, how netizens will search, what words to search, what kind of advertising language, what kind of ideas to attract their attention, all the search habits for netizens to put keywords, writing ideas, I believe that the number of clicks will definitely improve. (Backstage also has many tools to help you, keyword Recommendation tool, search Word report, etc.)


 


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