The reasons and solutions of the sudden decline of the site's collection and rankings

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Each webmaster may encounter the site suddenly included a large reduction of the situation, especially Baidu included. Faced with such a problem, novice webmaster will inevitably do not know the wrong, can not start. Do not worry, as long as the serious analysis of the reasons, the exclusion of adverse factors, rankings and the amount will be quickly back. Some of the following questions are the most common site included and the reason for the sudden drop in the rankings, I hope to help you friends.

Space factor.

The first thing to check is the space factor to see if space is out of the question. Space is mainly likely to be the following problems resulting in site collection and ranking decline:

1, the space is unstable. If the space often can not open, will affect spiders crawl site content, a period of time after the spider will not like your site, like people, often run to a supermarket are closed, after a period of time you certainly will not go to this supermarket. Solution: Change to a stable space. I once had a customer, the site space to restart several times a day, resulting in site collection and ranking suddenly dropped, after one weeks after the replacement of the recovery.

2, the site was Hung horse. Some web site procedures have caused the site to hang horses, some because of the same server poisoning caused by the web site hanging horses, as long as the site is hanging horse, then the inevitable will be down the right, reduce the inclusion and lower rankings. Solution: Patch The program, if the latter case can be considered to change the space.

3. The problem of setting up space quotient. Your site to do a relatively large time, spiders will crawl more diligent, consumption of network resources, and some space merchants will limit the space, do not allow spiders to visit the site can not be crawled. If you find that other sites are not a problem, but the same IP or the same space on the site of a large area of this situation, it is very likely that the space business did the hands and feet, you can consider the replacement space.

4, with the IP. You can use the same IP Web site query tool to query and your site with the IP site is what, if they have some of the site is down the right, then it is possible that your site is subject to the same IP site, you can ask the space provider to change the server or a space.

Second, the domain name factor.

1, domain name DNS server instability. I once had a customer, included and ranked always good, but one day found that only a few of the remaining, ranking also do not know where to go, also found no reason, so I submit the site to Google Webmaster Tools, only to find that always appear DNS timeout error. Call the domain name provider, over there to tell us that their domain name server has been attacked and is being resolved. Later, in order to prevent the occurrence of similar things, we turn the domain name to million nets, with a network of DNS servers, and a number of consecutive days to quantitatively publish the original article, took 10 days to restore the rankings, included more than 20 days before recovery.

2. Increase the domain name problem. Whether Baidu or Google, they say they can support the 301 redirect, but multiple domain names point to the same site is often the most difficult to deal with. If your site added a new domain name, please be sure to do 301 redirect in advance, only one primary domain name (such as www.abc.com), and then the other domain name (including the main domain name another form, such as abc.com) redirect to the main domain name, and try not to submit this domain name to the search engine ( Unless you want to change the domain name. Here my suggestion is, for the newly added domain name another space, and put on the Guide page, the customer Guide to the main web site, so will not create domain name conflict.

3. Change the domain name problem. If you have just changed the domain name, it is regrettable that the inclusion and decline in the rankings is normal phenomenon, please wait for the search engine confirmation. If it's for Google, you can in Google Webmaster tools to submit a change of domain name notice, notify Google you have replaced the domain name, so that Google included your new domain name and the weight of the old domain name transferred to the new domain name, if it is to Baidu and other search engines, you can only do 301 redirect wait for Baidu response, Generally this time will take 3 months or longer.

Third, the article factor.

1, not the original article too much. Now many search engines will be to detect whether the site is original, for most of those not original articles will be gradually deleted, hit the big update included and the ranking plummeted is very normal. The solution is to regularly publish the original article on a daily basis, adhere to a period of time (usually within one months, with the number of articles) will be gradually restored.

2, be maliciously reproduced. I have never met this situation, but a friend has met. A friend of Taobao guest site, the new, one-month ranking on to the home page, but after a short time, included a sudden drop, snapshots suddenly do not update, ranking also has fallen, the day before the second day of things will be included, but this is not included. After analysis found that there is a site every day to collect his site, he a thing a few minutes later in that site appeared, and that the weight of the site is relatively high, basically seconds, leading to be judged my friend's website is not original. Later, Baidu Webmaster tools to submit complaints to resolve. For this kind of problem has never thought of a better solution, through the complaint is not always a good solution, experienced friends can also provide the following, grateful.

Four, SEO factors.

1, keyword piling up. The most common problem with excessive optimizations is keyword piling. Keyword piling may be a short period of time can be ranked, but not a few days will be search engines found, so here to warn you, do not go to keyword piling, if already done, change back as soon as possible.

2. Outside the chain of group law. A lot of mass software on the market, what forum irrigation Machine, blog mass, and so on, here to remind you, do not try, will not be good, if it is because of this led to the fall of friends, immediately stop, and orderly increase in the chain.

3. Black chain. Buy black chain There are two risks, one is to be found by the search engine (this is more difficult), the second is to drop the link (this is easy), although selling links are said to lose even the package, but we know that the more stable outside the chain, the better the effect, if your chain, especially the high weight outside the chain day three changes, then your site rankings do not fall to blame, Serious may even be k, so suggest try not to buy black chain.

4, Friendship chain tired. If your links have been Baidu or other search engine penalties, then it is likely that your site down right is affected by this site. This time you need to remove such links. The penalty domain name may generally have the following performance: Site is not the first, snapshots more than 15 days, included very few or even only the home page (commonly known as plucked hair) or did not include any (by K), ranking down very serious, if your friendship links have one or more of these situations, delete them.

Five, search engine factor.

That's not to mention, Niang every month there are always a few days of abnormal, meet the Niang relatives come, everyone's rankings, included and snapshots are not normal, if everyone is like this, then do not worry, after two days will be good, when the site for the holiday bar.

Finally, we recommend that you learn to use Google Webmaster tools, many problems can be found from there, as soon as possible to find, as soon as possible, do not appear down the right phenomenon after the worry. In addition, because of my limited level, unavoidable negligence, welcome message corrections.

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