The reasons for success of event marketing

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Last night when I turned on the TV, I could not find Taste's program, and I was turning the channel in circles. Suddenly found a new entertainment talent show at the beginning, it is just a few days in the forum to see a hot post in a big attack on a star "destroyed" the perfect TV role image of the show, holding to see how the "destruction of image" mentality, I watched the program with patience.

For the professional habits of webmaster, the author of the Internet search on the topic of this program, combined with analysis, surprised to find this is a malicious negative attack on the event marketing, and the author is the event in the marketing of success attracted one of the eyeballs. The following, the author of the marketing incident analysis, the following content is mainly to analyze the success of marketing events as a webmaster of our thinking, there is no organization and individual attacks on the ingredients.

Often surfing the Internet, attention to the forum, watching the entertainment news webmaster, must not be unfamiliar with a star couple have been criticized for a long time the various topics, and will not be unfamiliar with the negative image created by these attacks, coupled with nearly a week of airline official micro-blog to apologize for the incident alone, But also in the hearts of netizens for its image mercilessly painted a brush ink, let the star become a recent hot discussion figures.

When NetEase and other portals on July 13, the star in the new file entertainment talent show play the perfect role, immediately attracted countless netizens attack, encounter more netizens saliva, forum Weibo countless spit, silent, protest voice is staggered mixed.

The dramatic contrast between the star's negative image of the Web and the act of playing the perfect role has attracted a lot of attention. From the Baidu search statistics can be seen by the program launched the early promotion of marketing promotion of the last half a month, almost no search volume of the situation to July 13 suddenly flew nearly 120,000 of the search volume; The search volume of the program name became the sixth place of Baidu's 7th attention list, but also the top ten Entertainment program search terms- All kinds of phenomena are amply proof of the success of this event marketing.

What are the reasons for the success of the event marketing of this entertainment talent show? The following is the author of this document draft entertainment events Marketing success reasons to see what is worth our reference, only for Web site marketing communication.

1, from the conflict of negative attacks to attract attention

Turn on the TV, it is a talent show similar, satellite TV station does not fall, the contestants each recruit, the star as guest reviews, the referee group vote through or not, such as this model of the talent show everywhere, the talent show has been a serious visual fatigue of the audience can no longer have the initial kind of strong enthusiasm to chase every talent show. Topic hype is undoubtedly the hype program for the ratings of a great coup, and the topic of speculation, the conflict caused by the controversy of the audience is the biggest eye-catching event marketing.

2, the first to suppress the marketing practices of Yang

Initially, most of them were attracted by negative criticism to watch the star conflict image play a specific performance in the show, to actually see the program does not have the network speech so extremely affectation of feeling, the audience psychological feeling let go at the same time more produced some goodwill, such marketing tactics, similar to the teacher teaches us the first suppression after Yang's writing technique. As a website promotion personnel, malicious negative attack of the event marketing means is not to discredit the site, the use of proper, public opinion guidance is able to let the site in the user's heart to achieve the effect of the table inhibition, for the site to win potential users.

3, from the negative figure to the program itself attention

When the audience began to feel relieved, also began to integrate into the program, the show's real strength of the players will definitely replace the original heart of the controversial characters of similar negative behavior concerns. Therefore, the event marketing object itself is a point, it is the event marketing temperature receded after the real number of long-term audience to retain the most important factor. As a webmaster, no matter what event marketing method to promote, finally will look at "Nothing stolen music" traffic into the actual site users and even loyal long-term users, is the content of the site itself and the applicability of the layout of the Web page is humanized, the site action call whether there is a hint of power, In the final analysis, it is the user experience that the website brings to the visitor is good.

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