The reasons for the failure of the four video ads

Whether it's a TV ad or online video advertising, the failure of the case is a lot of, this article focuses on the causes of failure analysis, and to warn those who brand marketers.

Why is your advertising fee wasted?

Most of the advertising costs are wasted because the advertisers do not realize that advertising is a systematic project, the advertising stage is not carefully. Pre-planning, production implementation, small scope evaluation, launch effect evaluation, each link execution is not in place will lead to advertising campaign failure, and then loss of huge advertising costs.

Why are you being played dead by the advertising company?

Advertising is always the first project, your death method at least 2. Party A is superior to lead Party B's work, or the owner does not participate in advertising planning.

You can't be more advertising than an advertising agency unless you choose the wrong partner. You come to lead Party B will only be satisfied with their own works, the advertising company is also willing to meet the needs of the gold owners at low cost to obtain profits. Low quality advertising immediately to make, party A is also very satisfied with the delivery effect that is the future. The right thing to do is to be an ad audience, to measure whether or not to reach the audience before the ads, if not continue to ask the advertising company to adjust.

Business owners do not participate in advertising planning, to be good at marketing talent solely responsible. Unfortunately, marketers often do not have enough resources to support a good marketing campaign, usually by cutting ideas to make mistakes without risking risk.

Third, why are there hawking-style and indoctrination ads everywhere?

Because the current advertising process is usually the first planning case. The planning case is written by the advertising company, and the video ads an important part of the visual psychological impact, a lot of writing workers can not write out. Advertising main copy approved the program, and then by the advertising company's production director for the text with the screen, which led to a lot of hawking style and indoctrination text in the video to do the leading, resulting in advertising failure. The solution is that the advertising case should not only be judged by copywriting, but also by visual evaluation.

Don't blow Daniel in front of consumers.

Consumer recognition of the brand and dissemination of the process is the enterprise, products, trademarks, marketing activities, such as the integration of various experiences. Terminal Services staff A look of contempt will make the big brand image collapse in an instant. So your brand advertising or less bragging, back to the differentiated selling point.

Finally, Shang to share with you the words of a senior advertiser: people read interesting things, sometimes this thing happens to be an advertisement.

Author: Shang

email:haoya@atzero.cn

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