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The reason that
influence website rank
impact on the site rankings of a lot of factors, can not be a single problem to explain the decline in ranking reasons, we as much as possible in this list of years of experience in optimizing the work of the summary, hoping to give more help to the vast number of SEO enthusiasts, but the specific situation according to the actual conditions of their For questions and solutions, you can also contact us for your free web site Diagnostics service.
The reasons for the decline of
rankings
1, search engine update
as the search engine updates the master index, your competitors better optimize their site; This is a normal factor, as long as you are normal to maintain the site, and often update the content of your site, it is likely to be ranked in front of your competitors.
2, search engine algorithm change
due to the search engine algorithm changes caused by the drop in the ranking is also a normal factor, as long as you improve the existing site disadvantage, to adapt to search engines, I believe your ranking will return.
3, the website does not maintain
for a long time
search engine like new, authoritative original articles, so that your site is particularly dynamic, will think your site is very important. If not regularly maintained, the search engine will reduce the level of the page, and even delete the site from the index.
4, modified the structure of the website
Web site structure modification means that search engines have to reassess your site, and during that time, it is not surprising that the rankings of the site declined. Keywords rank or index disappears reason
1, server problem
One of the most basic problems, if the server problems, the search engine will not be able to crawl and update your site, will temporarily hide this site from the index, after a certain period of time will think that this site has not existed, and finally deleted the site from the index.
so, to have a good ranking, the most basic server security must be done well.
2, the wrong use of robots.txt file
search engine before crawling Web page to check whether there are robots.txt files, robots.txt file set which pages can be indexed, which pages can not be indexed, so if the definition of error robots.txt will affect the index of the search engine on the page.
3, the wrong optimization of the site
modified title, meta tags, search engine crawl new tags and description needs a cycle, in this cycle, the search engine to ensure that the accuracy of the data, will not immediately make changes, will continue to compare with the old tags, determined before making changes, during this period, Some keyword rankings are likely to disappear.
4, Cheating
you may have used improper techniques to optimize, that is, cheating. You may be unconscious of cheating, which may have triggered some of the search engine's unacceptable methods to optimize. Such as: The most common is the font color and background color. For example: There is a table, the background color by default is white, and you may use a black background picture, but in order to highlight the content, the font color set to white, which triggers the cheat-proof mechanism.
5, Google's sandbox effect
There are so many records in search engines that it is impossible for search engines to release all of them, only to release the sites that are friendly to it and to ensure that the best websites are available to visitors. There may be structural problems with your site, and during this time, Google will audit these sites, and all you can do is optimize your site and increase the breadth of the links, which is a friendlier site when Google audits your site. About the sandbox effect. In fact, set up the structure of the site, unless it has major problems, otherwise please do not arbitrarily change the structure of the site. Regular daily maintenance, update your site content more than anything else. Search engine optimization does not have any formula, because the search engine algorithm is always changing, but as long as the structure and content to optimize, so that the site has the vitality to ensure the quality of browsing, then no matter how the search engine changes, you can not worry about.
