The record company's desktop marketing tool

Warner Music's Atlantic Records launched a desktop client product for fans http://www.aliyun.com/zixun/aggregation/16559.html "> Fanbase (based on Adobe's air development) can also be regarded as a new media marketing method for bands.

From the client itself, it is basically a desktop version of the band's official website, which provides the band's song audition, news and other Related materials, and also integrates the web chat platform like Meebo for fans ' interactions. This client is currently open only to the Simple Plan band. From the experience is indeed much better than browsing the official website, just need to download the installation to the user how much or trouble some, from the simple plans of the platform web chat number of participants to see, is very active, the user is really like or a picture of the fresh, still remains to be seen.