The record of the Cheetah Mobile CEO Fu Speech

This article is actually the Cheetah Mobile CEO Fu in Tencent's share of the speech, Xiao Bian believes that readers are worth reading:

Inside my company I am constantly talking about being a simple person, making a simple product, and making our management goals simple enough. In this era, simplicity is a place that we cannot see or even look down upon, but it can also burst into great energy, and this energy will suddenly be beyond our imagination in many cases.

In this era can be said to be a lot of subversion of our awareness of things, including a few days ago, a crosstalk people released a mobile phone, in fact, I am quite admire him.

In fact, people are the animals of the times, that is to say, all accidental will inevitably produce. And I think it's like, maybe we can't see a pig standing up and talking to you because it doesn't have to be. But when you see a thing in vogue, you find that it's not just because it's strong, but because it's a great opportunity.

Ray always has a word, you are just standing in the tuyere of a pig. What is this tuyere? Most importantly, today many things become consumer goods, the whole mindset must change. 20 years ago, Windows brought in the age of engineers and tools, and it's important to enter the consumer-goods age that the experience and awareness of users is the first.

There is another backdrop to the era of consumer goods-the internet age. What does the Internet age bring? He brought the cost of delivering information to the top. Everyone is doing the internet, I do not need to speak very thin.

Why the Internet has a huge impact on traditional industries, is the cost of information to reduce. The cost reduction it brings is far higher than we imagined. We always think that manufacturing inside industrial production is the core, in fact, this concept is wrong.

The internet makes the production and the front end, the information spreads the cost to reduce many, causes the user cognition cost to reduce. The internet brings about the information transmission which is not available in the traditional industrial age, which makes the single point breakthrough possible and mainstream. Previously spent in a complex system to complete things, production logistics, sales, brand all good, in order to carry out large-scale operation.

In the internet age, because it can pull the front-end users, the cost of information dissemination is very low, can be directly into the core, define a product form, using product form to establish user awareness, to do a product can let everyone know. This avoids the problem of inventory.

Why do I have to say it's simple? The simple penetration is the ability to let the user know you at a low cost. This is far more important than industrial products, and in the age of consumer goods, you know what the hardest thing is? It is the highest cost to let hundreds of millions of people around the world know you and even let him use you. WhatsApp can sell so much money or have a core point. It's extremely simple and simple enough that you don't have a chance to quit unless you uninstall it. This is the initial positioning. This simple concept can penetrate hundreds of millions of users worldwide. You will find it extremely difficult to create the same cognition for all, and that is the simple core point. In the internet age, simple to use, otherwise spread not to go out.

However, the Internet has made the world even more flat, and you have a point where everyone can recognize when they save the previous large-scale marketing costs.

Today's things through the internet to spread out, so that everyone formed a consensus, this is the background of the great times. We know that the simple point can be quickly magnified by the internet after something that never happened before.

In this age, through a minimalist point, finding a core appeal, it can produce detonation. Because this thing can be quickly spread out, it as long as simple enough. Of course, simplicity is harder than complexity.

In fact, find a very simple point, suddenly detonated. This power is so strong that we have no chance to truly recognize it today. We use a systematic thinking to accomplish what we call the layout of something.

I summed up: The industrial era is called the system with a single product, but the internet era is the single belt system, the first to detonate a point, homeopathy and can make a series of things.

The simple first core is to reduce cognitive costs. Once I use QQ, I said to create a new group, how to find a new group, finally collapsed. I was looking for 20 minutes. Of course, I have made some complex products myself.

The simple second step is to make the project manageable. I've done a lot of different feature versions and finally found a rule that if you plan a three-month version, it basically fails. I met with a failure of hundred percent. If more than half a year is not out of the possibility of huge. It makes me very confused. I made a "prayer plan" in 360, and I had to send a version and a version in a week. When I'm gone, peak 10 client developers, only one version a week, and finally only one feature. This, in turn, makes the function secure. The most important thing for such an update speed and reaction to the reality is that it makes management simpler.

The internet is not replacing previous management with a better management, and the Internet is doing more complex project management with a simpler approach. It is a great difficulty to spread out in this age, but once it is spread it becomes a great energy.

In addition, the product must be simple enough. We must not feel that only to do more functional products is tall, sometimes a simple point penetration at the product level is beyond our imagination.

Under the guidance of the simple product view, can make many and before the same mentality. No matter the rise of the 360, the rise of millet, including our clean master reluctantly fought a war, in fact, is the case.

Another question: How do I manage? This is also the biggest difficulty I face. I am the same age as many mid-level cadres, even if they are older than me. I use the business to lead the whole management system improvement, two years time, to today have not issued the appointment of mail, no large-scale clear many reporting relationship, did not carry out the so-called division of the group system. We have done the first phase in this way.

I always wanted to be able to really help the whole company. My responsibility is to help the company to manage, but management itself is not a goal, business is the goal.

The idea of a core goal is to achieve a minimalist business goal. As a leader, you must have such an abstract ability. I have a word, you must leave the complex to yourself, simply left to subordinates. In this case, when this simple goal is passed down, everyone will be in the frame of the target and not jump out. This time instead of worrying about the management of the problem. is actually a highly abstract ability. You can simplify a complex thing.

The software will be free and everyone will copy it. I was particularly miserable, and I thought if I kept attacking like this on the PC side, there would be no chance of subverting 360. Later, we in a small San Francisco inn, in the next small supermarket bought 10 dollars of red wine, drank a little drunk, I said in China, but to the international fight. It's better to play internationally. According to our CTO recalls, we look at each other, do not know how to do.

From then on, we start to the whole company internationalization strategy, around this target point unfolds. Focus it on a cleaning software instead of spreading it out. We put the mobile phone poison tyrant that time simply stopped, is focused. The single cleanup time drops from 20 seconds to 10 seconds. Around the core of the target point to develop the so-called path, step-by-step. What is the core path of the so-called cleaning software? There are design, backstage, size, including we first find 3G to cooperate with us. Each extrapolation of the installation brings a natural download. At that time keep looking for promotion. Make a clear analysis of this path. It was not until last July that the Chinese version was made by a lover.

Then there is a resource called tilt, which is more than that. To make a strategic investment in a minimalist point, you can think of all the ammunition to put in, because this opportunity is only for a moment. The core of the Internet is the perception of capturing the user's mind. Tencent to do micro-letter should also be such courage. At that time to do a cheetah clean-up master. They have never seen three of such products: VP, employee and external resources. In the first quarter of last year, we downloaded 48, until four, April to stop all the promotion or ranked sixth. Now it's the fourth.

A single breakthrough can be made with a minimalist goal, which I think is an opportunity created by the Times. At one point in the times it's a little different. It is a core appeal to be able to make this point high enough. I don't think the layout can change the situation, the layout can only strengthen your current situation, but the layout can not be subversive. Only a single point can produce subversion. Once you finish the single point, how about it? vitalize.

We decided to make a security software from December 20 supposedly, with about 15 days to do it. This is also a minimalist, is a button. We were not confident in this product, the results of a release, just three months, daily active more than 20 million, monthly active more than 30 million. No external resources are used, only recommended by the Master cleanup. In America, it's better than cleaning up a master. We are in the United States today, in the security of the ability to defeat is already very strong.

Next, I want to say is "locomotive theory". Once you have made a single point, you start to bring out a series of car boxes, a car box there is no value, but once hung there, become a high-speed luxury train. Slowly become EMU, it becomes high iron. March, the United States, Japan and other basic cm security quickly occupied. There are three of our top four now. Our top 50 already have 4 in front.

The internet's two biggest barriers, the first is time, the second is cognition. Once you have a different perception than others, this knowledge can lead you to a rapid progression, forming a snowball effect, rolling the larger. The best time for an individual is that you don't have to worry about being devalued. Even in one time, you may not get it. The best part of the time is that the company is not a big one, and it doesn't put you in there as a component, it gives you the opportunity to become an engine, and once you become an engine, you can't take it.

It's not the building, it's not PetroChina, the gas station, the resources have become very unimportant, and the important thing is the individual's perception of something. Throughout the times, this era is also a great political brotherhood, but you believe that this is a triangle. Everyone is just a coordinated development, when you feel in a company that it gives you good enough in return, you only have to work hard, in fact you will get more. When you feel that you are not enough, the times will give you more opportunities as long as you are good enough. This kind of triangle lets us do everything to think of a word, be our own CEO.

Even today I'm moving at the cheetah. I am a small shareholder, but I still develop it as my own child. Only by doing so can we get more and better returns, and in other ways it makes no sense to tangle. Especially when making some choices, it's a simple choice.

Condense yourself to a very simple point, and you can make a decision you didn't dare to make before. This mode of thinking I have been for so many years to continue. One more thing, when you do products, you have to think clearly is for the KPI service or for the User Service, to maintain the user's perception or meet the leadership of your picky, this is the principle of their own doing things, must not easily give up, otherwise in this era of deviation.

This era is not the same as the industrial era, to really seriously try to do things. A lot of people are working hard, but the strength is wrong. The importance of something is not determined by complexity, but by the perception of the user. In this time, what you can see and touch is the most important. To use this idea to reorganize.

We should keep an empty cup mentality. Everything is accepted, not what is right. The right thing to accept is a sieve mentality. The empty cup mentality is you have to admit that he is better than you do, you first accept. The core martial arts is the absorption of star Dafa, after the absorption in vivo fusion. Keep an empty cup mentality, learn the most changes in the industry, do not use a critical attitude to look. When a person makes a mobile phone can sell 60,000, first think he is the right place, and then full study.

Be sure to do without desire is just. Although we are listed today, the financial pressure is very big, also will care about income these, but still want to do really take the product as the core. I believe that as long as the product is good, all the doubts and ridicule of this industry will vanish.

The last sentence to everyone, "the world is never simple, but you become excellent." When you learn to sum up the things that used to be complicated, your generalization ability is enhanced. People and people often compared to the abstract and generalization ability. This World Avenue to Jane, I myself also with a kind of trepidation mentality, face the change of the Times.