The red envelope battle is rampant, how to play the future marketing war

More information on the March 4 News, the Spring Festival, the internet giant red envelopes at the same time, the good future and other educational institutions also launched a red envelope for the theme of marketing activities.

February 16 (Month 28) to February 26 (just beginning of eight), a good future official micro-letter on the line called "New Year for Love" H5 activity page, to a child's growth process as a clue, interspersed with the whole family's joy and sorrow. Micro-trust users click on the "Future gift box" to draw a 0-24-year-old education package, including the ipad, Kindle, vouchers, stationery and other prizes. At the same time, a good future in the operation of a number of micro-letter group, to send fans cash red envelopes.
According to the good future insiders revealed that the activity on-line within 1 hours of that night, more than 10,000 netizens participated in the lottery, the entire activity during the participation of nearly 100,000 people. Corresponding to this, the publication of micro-letter reading volume of the activity reached 130,000 times, micro-letter fans also achieved a significant increase of 10%, while Sina Weibo read more than 1.2 million times, micro-blog topic reading more than 180,000 times.
The event is launched by a good future and has a good future invested enterprise (Baby tree), the five major business departments (learn and think well, Chi Kang 1 to 1, MO-Mind Pavilion, learn and think school, parents help), the future star, such as a total of 15 brands together, smashed the million capital of the New Year's gift. And the previous, the good future and its brand micro-letter, micro-Bo also continued to carry out several rounds of activity preheating, and in the major education community spread widely, the operation of the pharaoh's hand, the effect is obvious. A good future on the online marketing and internet sense of smell, which can be seen.
Through hot marketing, to send education red envelopes. Fans happy to rob red envelopes at the same time, the brand goodwill degree of course also promote not small, this is also in recent years, the Big Red Packet marketing is the important reason.
Of course, a good future red envelopes, but also "time in the poem": To the red envelopes for the user entrance, enrich the online education platform, the establishment of networked education ecosystem, this may be a good future layout of the idea of red envelopes.
At present, the network has become an indispensable marketing channel, wave after wave of the Internet hot spots, educational institutions if they can skillfully ride, borrow the network hotspot "potential" to promote their products and services, can reap a lot of exposure due to network hotspots. With a set of "marketing combination boxing", I believe that can harvest the small peak of user growth. In addition, the recent fire of the 3D cubs is also a successful marketing case worthy of reference. (Multi-Knowledge network Cindy)