The Red Shirt net earns: Nine kinds of common network promotion means summary

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To a webmaster, the promotion of a website is first to target the services of the site to determine the service object, to understand their access to similar service habits, especially the various network channels and to the total form of a written report. Then according to their characteristics and the service characteristics of our website to make network marketing promotion strategy, adapt to our services and promotion technology to improve. Then we can move forward in these areas. Finally make our website bigger and stronger. Of course, for all of us, in the process of promotion, is there any technique that we can refer to and not let us go klacka? I can definitely tell you that the answer is YES! The following Sequoia net to earn from a few aspects of the analysis of the focus, I hope to help everyone.

First, the promotion of soft paper

In the initial stage of our website construction, we have to experience less traffic, the process of low enrollment, the most important reason is that our site is too low visibility. Not many people will understand or care about our website. The soft text promotion is wants us to use the most direct sensory way to present the website characteristic in front of the user group, causes the user to the website to solve, thus later frequently visits our website, finally seeks the service or buys the product. Soft article promotion of low cost, the effect is very large, is our essential promotion methods. So the writing of soft paper, is our most important!

In the soft writing, we first have to focus on the characteristics of our consumer groups, from the forward to determine the type of our soft text and domain. Good soft text must be of high quality, the content of good for users to help. such as some of the site's product use experience, service experience and so on. Second, there are skills, do not put the publicity too clearly. If we want to advertise it best to put them in our experience, let the readers feel that we inadvertently to our website for a propaganda. And we must remember in the article to leave our site's name and URL, so not only can play a promotional effect can also increase the external chain of our website, the optimization effect of SEO.

Second, SEO optimization

In the introduction of SEO optimization, we first look at what is SEO optimization. As we all know, search engines have become the preferred tool for most online consumers, mainly because it has greatly reduced the time that consumers get information about products and services. Most of the traffic today is from search engines. Now more well-known major search engines such as Google,baidu and so on have their own site ranking mechanism, so we can also like them, in addition to the auction ranking, but also can be dedicated to optimize the site, so that the search engine for its have more goodwill, this is SEO optimization.

So how can we do that? First of all, we should be based on search engines indexed site to the structure of the site to adjust, such as we can improve the loading speed of the site, the use of Web services and product characteristics associated with high domain name, in the rational layout of navigation bar, optimize the site keyword and so on to make improvements. The high letter of the website structure not only makes the search engine to its favor, the most important is that consumers will also have a good opinion of it, increase the bonding between them, so that it can become a regular site. And in terms of keywords, we can analyze the websites of the competitors who are doing well and see what keywords they have taken. Then we are based on the characteristics of their own site to make our own characteristics! Of course, we can also use the necessary keyword tools, combined with their own characteristics must not be scientific to determine the key words of our own.

Related reading "SEO Brief Introduction".

Third, network platform promotion

This we can lock in the target group of our service. Focus on the Web platform they are constantly focusing on and then promote our website in a targeted direction. As some of them often go to the forum, blog above to promote. As to how to promote it is different from person to person. There are a lot of ways, so we can release some of the high quality of the soft, can share experience, but also can describe the advantages of competitive rivals and differences. In the signature block we can also design a * * Power topic or picture, hyperlink is our website URL, etc., the advantage of this method is that we can not only increase access to traffic, but also to increase the external chain of the site.

Iv. Mail Promotion

e-mail promotion should be the fastest and most efficient way of promotion in all ways, but as the saying goes, everything is good and harmful. It is also very easy to be viewed as spam by users, which in turn has an aversion to our website. In order to avoid this tragedy, I can teach you a way, that is, we can through registered members, electronic magazine subscribers and other channels to obtain customer e-mail address, and then to the target customers to send regular mail ads, thereby improving the success rate of mail promotion.

Cooperation between similar websites

For example, we can exchange links, promote each other, the advantage is that we can not only improve the authority of the site, to obtain the benefits of mutual benefit, but also to increase the site's external chain, improve the search engine on the site's income rate. Eventually we get a better ranking.

VI, IM Promotion

Im is a promotional tool, such as QQ Group, MSN Circle and so on. We can use them to send promotional messages. Here we should note that, with them to promote our best is through the reliable sender, our promotional information sent to their more familiar group, so that we can produce word-of-mouth effect as soon as possible, the advantage of IM promotion is that we can avoid users to send a stranger to the site to create disgust.

VII, advertising Promotion

This is mainly adapted to a new website, which can help us to promote our new website as early as possible. Here I would like to emphasize that we should be based on the characteristics of our site and the conditions, and then use the choice of online advertising or traditional media advertising.

Eighth, promotion of activities

We can according to our own website conditions, to the registered users to send gifts, user registration to the number of gifts and other activities, but also to improve the visibility of the site. <