The Red Shirt net earns: Small talk about the use of mail marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Before writing this article, I would like to ask you a question? What is email marketing? I think most of my friends will tell me that mail marketing mainly refers to the delivery of junk information such as invoices, in fact, we only say a small part of them. This is far from what email marketing is all about. The real network marketing should be based on the user's permission. In western developed countries, mail marketing is a very important marketing means, it has a close relationship with everyone.

But at present in China, the role of mail marketing is far from being effectively played, and its role is far from comparable with developed countries. As we have always thought, the frequency of sending emails is a matter of great concern to email marketers. Many network shops are also often happy to the potential consumers to send daily special selling, fashion, a few discount, package and other preferential messages, a day even can send dozens of, these emails are often by mass mail software to complete.

So what can be better use of mail marketing? Below the red shirt net make want to our website as an example to introduce the following its method. Our site to better improve the frequency of mail delivery problem, taking a courageous step forward, we first informed our email subscribers that in the next few weeks we would have increased the frequency of sending emails, but only increased those weeks and then returned to normal.

In this way, the mail subscribers to our mail sent after the frequency of psychological preparation, although a few weeks after the frequency of sending mail more, but the effect is not as bad as everyone thought! and is unexpectedly good. At the same time, we in order to better do mail marketing work, and always pay attention to solve the following problems:

First. What kind of value our emails can bring to our users. How do we make sure that the mail arrives in the customer's Inbox and not into the trash?

Second, what is the goal of email marketing? How do we work with other marketing methods to get the best results?

Third, how can we get more effective users of the e-mail address? How can we make the email we send to each other.

Four, how to write the title of the message should be more attractive to readers, can be both easy to understand, and ingenuity. How to use other resources such as video, animation and so on to make our title more vivid.

How can we better satisfy the recipient's affection? In what way can you understand the needs of the users? How our emails meet these needs and interests.

These are the issues we have to consider. I think as long as we solve the problem, we will not be far from success. What are the determinants of our success?

In fact, it is very simple, the frequency of the message is how much, mainly depends on the recipient's psychological expectations, if it is in their psychological expectations, then are reasonable, otherwise, it is likely to arouse the user's disgust.

Through my personal example, I want to tell you a conclusion that is, as long as you tell the recipient when the message will be sent, how long it will be sent, frequency changes, and so on, so that they have a psychological preparation, so that when you timely increase the frequency of the mail, you received the effect is far from the thought of so bad.

I think the main we increase the transparency of mail marketing, then the difficulty of the mail development is greatly beneficial, and finally this article starting from the Red Shirt net earn forum: http://www.hihhh.cn/, reprint please keep the connection source.