The Red Shirt net earns: The application of fine network Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Red Shirt net earn that, network business marketing practice and application of fine network marketing, should be considered from the following four aspects:

First, the level of marketing strategy

To recognize, understand, absorb the fine network marketing concept and feasibility, necessity and refined network marketing elements, this marketing means into the overall marketing system, and put it in the right place, and effectively implemented.

Second, marketing system level

According to the characteristics of fine network marketing and the relationship and relevance of traditional marketing, reasonable arrangement and adjustment of departments, duties, posts and related processes and related team construction, training, especially in the network of some hardware and software configuration to ensure the needs of the process and marketing development.

Third, basic work level

Customer group division and Accurate Customer Group division and lock-in is the basis for the realization of detailed marketing. To do a good job of customer segmentation, to change the past customer division practices, according to the customer's industry, region, value, consumption structure and trends, use habits and other consumer characteristics cluster segmentation customer base, adhere to and strengthen the specialization of customer group management, to carry out the analysis of customer groups, for different types of customer characteristics, to develop differentiated product packaging and business portfolio. Product development and design can draw on the concept of sophisticated network marketing communication tools, packaging and design new business. For example, the number of know-it-all business can be seen as a telecommunications provider to the business of a sophisticated network marketing platform, it can help the merchant to accurately find their former customers. In the number of all products design and planning, the introduction of sophisticated network marketing communication tools, and further establish a "sophisticated network marketing platform," the product selling point, will be conducive to the promotion of the number of knowledgeable business.

Iv. Specific marketing planning level

To focus on the research products of the audience, marketing communication methods to be able to lock target audience. In this regard, you can boldly try Internet marketing communication channels and tools. Because the Internet through a certain technical and institutional arrangements, you can understand the user's "5w1h" information (who, who is browsing; Where, where the user is; What What content users are browsing; When, the user when browsing; Why, why users browse; How, the user how to browse, through the analysis of these content, operators have the opportunity to understand the user's behavior and preferences, so that the product information at the right time, the right place to provide the appropriate audience. For example, when a user sees a web of "broadband services" on the Internet, can know the user's area, the operator in the local broadband business information displayed on the Web page, if the need for broadband services, through the "point of", "online dialogue" way to communicate with the user needs, Understand what customers need for broadband business and acceptable prices.

In short, fine network marketing is the new trend of marketing and new trends, its concept and the current industry has emerged many sophisticated network marketing communication tools for marketing innovation to provide a good foundation and means. It is of great value and significance to study, introduce and carry out the new concept and method of network marketing in telecom business. Mastering and actively carrying out the fine network marketing of telecom business is of great significance to the survival and development of telecom operators, and finally this article starts from the Red Shirt Net earning forum: http://www.hihhh.cn/reprint Please specify.