One, speculators want to be quick
Mobile internet popularity after the advent of a variety of phenomenon-level overnight explosion of products and games, the media began to chase "Tuyere theory", from the earliest "Angry Birds", "Plants vs Zombies", "Escape Temple" to this "micro-mail Jet", "You draw I guess", " Looking for your sister "," "Demon Diffuse Camera", "Flappybird", "no secret", "Face Meng" and the recent "foot Remember" and so on have become the object of media hunting, and this kind of almost overnight fame let us produce a public illusion: the Internet Tuyere = crash, as long as we find the right tuyere, can be a night of the explosion of wealth.
Although these cases have largely subsided rapidly after their brilliance, but their decline is no one, we see is always a prosperous, new things appear in the Internet world, and this excessive amplification will bring us a false prosperity, so that entrepreneurs can not in their own industry to dive into the heart to do things, Instead of constantly looking for shortcuts, I hope to do a one-night-red products, and then quickly get financing on the major media headlines.
However, this kind of quick opportunity is like being struck by lightning, and Tai Chi Youdao, fast-growing things must also mean fast death, no exception.
Two, speculators underestimate the competition in the Tuyere
"the pigs on the tuyere can fly", this sentence is just the appearance, behind a lot of things did not say, the spectators are just see Alibaba shouted out of the door after the curse of the treasure, but did not see the dangerous arrival process.
The truth is that the pig standing on the tuyere is more than one end, and not all pigs can fly, when doing an Android ROM in fact there are several, miui, dim sum, le frog ... But in the end, only the millet can be a big one, from ROM development to mobile phone to enter the entire smart home, this whole middle has a very big competition. Lei has more financial resources than other ROM manufacturers, and its opponents ' resources are not at all a level. Of course, this is not to say that more resources will be able to succeed, in addition to resources, but also need a certain pattern, strategic vision and so on the combination of factors to determine who can eventually become the absolute monopoly of this outlet.
In addition to mention Bat,bat in the initial in fact also faced with the competition in the air, Robin Li back home to do Baidu, in fact, there have been many search engines, at that time, occupy the most domestic users of the search engine is the search for customers, Ma Yun Taobao when there is a strong foreign rivals ebay, and has been firmly rooted in the country, Tencent in doing QQ, in fact, has long been the development of PCICQ, and opponents have a large number of users. Although everyone is at the same time doing things on the tuyere, but the end of life is usually only a single big.
Speculators closely stare at the tuyere, that as long as the right tuyere, standing on the tuyere can be a reward, but in fact far underestimated the air outlet behind the extremely dangerous competition, the larger the tuyere, the greater the competition.
Third, speculators do what they see.
TMT insiders often scoff that someone would turn on the headline "A Chinese Turn", laughing that they would not think for themselves, but sometimes they made the same mistake. For example, when they see a product to get financing, and in the initial stage, it looks like an opportunity, will immediately envy follow up, hoping to get a market cake, such people have a common label "is an entrepreneur to do."
The most typical example is "no secret" one night after the fire quickly and there are imitators appear, the same products quickly landed in the app Store and major markets, they use their existing resources for strong push, when reached a certain market immediately to look for financing. They don't have much enthusiasm for their products, and all the starting points are just greed for the market.
as Wu Bofan describes it: such people may have a small, but in order to be a great event, but is delusion, delusion.
Four, what a real entrepreneur is
a real entrepreneur, as Li said, will not seek shortcuts, and will not be lost in the Internet's air vent theory, and will not see what fire will do.
All opportunities, tuyere, resources in the real entrepreneur there are only chaos, their hearts will not be moved, they will only extract the part they need to carry out a viable resource integration, all the overnight fame, the story of the overnight wealth they will turn a deaf ear. They firmly believe that the Internet is only a tool, the essential premise of profit or should create value for the society, only they have enough value to produce a corresponding return, such people have a very strong precepts Hui.
Look back at the bat, though there are all kinds of trial and error, but their strategic core grasp of the future has never deviated from their own, we see this more than 10 years, no matter how the Internet, whether it is in the Internet or mobile internet, Baidu's core is still in the field of machine learning, and all the way deep digging, Ali still in the field of electrical business open Xinjiang, Tencent is still firmly locked in the people's social. This kind of advice is worth studying.
only when the heart rises to set the Hui will not have greed and hatred, entrepreneurs have the ability to penetrate the chaos of all tuyere, unmoved, regardless of success or failure, is a rich life, I hope to encourage you.
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