The reform and interpretation of Grand Innovation Institute: Stripping the pioneering and incubating function

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For Shanda, a company that is accustomed to betting on the future, the Institute of Innovation is undoubtedly the place where direct bets are placed. However, this non-market sector, with the entrepreneurial incubation atmosphere more and more thick, the present grand is obviously unwilling to pay for too much future uncertainty. Stripping the entrepreneurial incubation function and strengthening the research and development of enterprise has become the inevitable choice for the grand Change of DAO Innovation Institute.

Change is just a matter of time

March 10, 2010, to Beijing to participate in the two sessions of Chen Tianqiao, appeared in the grand Literature (Micro-BO) ebook Strategy Conference site. With this opportunity, Grand Innovation Institute as the Research and development of E-books, the first appearance in the public. In this respect, Chen has said that the establishment of innovative institutions, "can guarantee Shanda in the next 10 years of competitive advantage."

The Institute of Innovation also once carried many speculations about the grand future.

Search, for example. Google's strategic realignment two years ago has roiled China's search market. Shanda has also been the search as an important strategic direction of development, and even had with Sohu Zhang and other peers have approached. But the final grand choice by the Innovation Institute to bear the project, and set up a search for the theme of the Institute is responsible for promoting the matter.

There has been a period of time, Shanda and search seems to be closely related: in the earnings statement to explore vertical search, public hum search source code, please yahoo search Vice President Tuoc Luong, Strategic Investment mobile search engine appropriate search and so on. However, today's "Grand Search" has never revealed uncover. As a matter of fact, the settings of the aforementioned search subjects have also been revoked.

Similar to the fate of the tablet computer project, intelligent Robot project and so on.

Of course, "Fog" is by no means the main achievement of Grand Innovation Park. For example, the Shell Electronics team, which once belonged to the Innovation Institute, is now operating independently and has launched Bambook E-books and mobile phone products. The once-cloud computing theme Academy has now become a Sheng, and is involved in the competition in the cloud computing market.

But most of the products of the Grand Innovation Academy have not been divorced from innovation institutions. In the Grand innovation home, the clear list of 20 products have been released, still in the research and development of the obvious more. For a while, the Grand Innovation Academy became the most innovative department in the grand system. This situation is closely related to policy.

In order to support the Innovation Institute's project Development, Shanda once formulated a fairly loose policy, such as basically not to assess the project, worried because of the pursuit of commercialization of the user experience has hurt.

To some extent, the Grand Innovation Institute brings to the outside world the impression, more resembles is the grand Venture investment incubator.

Good days are often fleeting. Since last year, the budgets of many departments have been tightened, and spending has been more tightly controlled. To the grand status quo, vigorously support the uncertain future of the creation of the hatch is extremely unrealistic. Finally, the "inner cold" inevitably conduction to the Grand Innovation Institute, the arrival of change is only a matter of time.

Stripping the entrepreneurial incubation function

Seems to be quietly between, Grand Innovation Institute has completed the adjustment of the structure. Just as the aftermath of this adjustment ripples, the outside world really began to notice the changes in innovation homes. For a time, large-scale layoffs 75%, the overall establishment of a full range of grand Wireless and so on all kinds of rumors, some say even sparked a grand staff anger.

In fact, the large structure has been restructured in early August: Grand Innovation Institute of the main Courtyard merged search subject, at the same time into the Grand online data platform department, into a large number of data mining and intelligent analysis of the field, integrated video, voice, image technology team for Multimedia Innovation Institute, and formally set up mobile Internet as the main direction of the Mobile Innovation Institute.

According to the adjustment at that time, all the existing mobile projects will collectively enter the newly created Mobile Innovation Institute for the unification of incubation and marketization, in which the core members of the core project team will also receive a large equity incentive.

Beyond this, Shanda also set up an American Innovation Institute in Silicon Valley.

It's far from over. At the end of August, Shanda began to conduct project reviews at the Innovation Institute. The rule of the review is that the top 20% projects will receive more support, and the top-ranked projects face the fate of shutting down. It is reported that about six projects ultimately did not escape the fate of the end, the relevant project members also face new choices.

From the official saying that the above involved employees "most of the Royal Group found a new post, the small part of the final negotiations to terminate the contract." This statement is difficult to verify, you can see, there is a grand Innovation Institute of former employees on Sina Weibo revealed, has found a new club, and a micro-blog to commemorate the past.

However, the real significance of this change, but not well understood by the outside world is: the entrepreneurial incubation function, was completely stripped out of the system of Grand Innovation Institute.

In the past, many of the projects hatched in the Innovation Institute have been zoned "grand wireless". Compared with the Innovation Institute, Shanda Wireless is a market-oriented institution. "The previous assessment is not strict is correct, but the final product to be online to accept market assessment", there are insiders on Sina Technology, Shanda now to this part of the business more emphasis on marketization.

However, the above people also stressed that the Innovation Institute as a grand group of research and development platform function has not weakened, the future Innovation Institute will focus on the grand business synergy with a stronger enterprise-level research and development direction.