The registration process of major websites

1, simple and refined process, as far as possible to allow users to complete the operation, if not one step, you need to step clear registration of navigation, guide users to fill out

Complex registration process, you should consider simplifying first. The user fills in the complex registration form often appears the aversion psychology, to the website use has the dissatisfaction, causes the user to the next operation to bring the disadvantageous influence. Should allow users to be satisfied with the application of the site to generate goodwill, to bring the next visit; The following analysis of the current several types of registration page process design:

Alipay Registration page:

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Advantages: Clear Label Guide Navigation, at a glance, so that users understand the user operation process, do not need to think about what the next link will appear

Disadvantages: To the user's sense of registration cumbersome, need one by one complete verification, the moment will be halfway away, the operation cost more time;

Streamlined registration process will improve the Web site conversion ratio, but the complexity of the process will lose users; So I think guided navigation as far as possible in the "3, designers should be based on the needs of the site to consider the registration process design

Taobao registration page:

Taobao registration process is currently the role model of the Internet registration process, but also after a number of changes, the impression of the previous registration is also a tabbed guided navigation show, the beginning of this year changed to the current style

Taobao's registration process is an extension of the tag-guided navigation, Taobao shows these steps in plain text form the first step-step two-step three; In this page, the page directly prompts the operation of the first step is what, but the paranoid we will think about how many steps? Is it because the steps are too many to be changed into such a display, which makes us think. Compare guided navigation, as follows

Advantages: The interface shows the atmosphere, concise, prompt guide humanization

Cons: Don ' t make me want to let the user's product puzzle
Shanda Registration page:

Register page

Registration process:

The Grand registration page is very simple, without prompting any steps, directly show the need to fill in the information, and very little, the user came in this page the first idea should be to fill in this information, it can smooth and smoothly register successfully; Shanda is also in accordance with the user's imagined process design, but in the middle of a step to "verify the Mailbox", is to filter out the invalid user, the product has given its function, retain those effective users to design for them; there are also many Internet products skip mailbox verification, direct registration of successful cases

Taobao and Alipay have complex business logic, the registration process will be relatively complex also for the product to consider their needs; so the design of the process depends on the nature of the product.

2, simple and clean, do not have any visual noise to interfere with user interface

If the process can not be simplified, it should be from the user's perspective, set up a view of the operation process, guide the user, let the user understand.

In the case above, the icon on the right and the hint information interferes with the use of the interface, the purpose of the registration page is very strong, the user needs to be translated into the actual user, in the design time to take into account less is a lot of criteria, unnecessary modification is thrown away, leaving the main function of the page ... In the interface design, you can refer to the Apple design style.

Each product is like a different type of supermarket, people may go to the supermarket after entering the destination to choose the goods, may also be attracted by the door of promotional products to buy, when they are ready to pay the bill, most of the site set the threshold--Login/registration, then the settlement, such as process:

l have account users, you can directly login settlement, smooth and smooth so that users get what they want.

L No account users, the face of the registration link may be directly away from the page, and want to become a member of the website, the site will be out of form to require users to provide user name, password, e-mail and so on. Most users don't think it's necessary to enjoy Web services and fill out nasty forms. So the registration page, is a very important door, it is possible to shut you out of the door.

So at this point the designer needs to use the user's perspective to discuss the design of the form, the goal is to make it easy for users to complete. Let the form exist in some kind of stealth balance, but it ensures that both the system and the user get what they want.

Source: http://blog.sina.com.cn/s/blog_5cf722270100vthz.html