The relationship between anchor text and website optimization

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The role of anchor text in website optimization:

1, through effective guidelines note that the page of the link anchor text and the page itself has a certain subordinate relationship.

2, through the specificity of the anchor text, the link anchor text in the page and the overall content of the page has a subject-related consistency.

3, through the anchor text transmission, the description page of the link anchor text information will be passed to another highly relevant descriptive site content page.

4, through the anchor text relevance, the page of the link anchor text is not arbitrarily add links, is to have extreme relevance.

The importance of anchor text for website optimization:

Search engine can not analyze your page content and then extract the main words of the page, this will be a waste of time. The easiest way to do this is to index the anchor text in the page. A keyword in a Web site does not fully represent the ranking factor of the site, and the determining factor is the degree to which other sites or Web sites give your site recognition. Therefore, in other sites or Web page anchor text appears keyword link is the most important.

Site Anchor text links are divided into internal links and external links.

Internal anchor text link is to improve the user experience and enhance the cohesion of the article to achieve the purpose of increasing traffic. When a concept appears in the article, it can be added to the anchor text, taking into account that it is not known. This is conducive to search engine crawling. When it comes to related issues, adding the anchor text of the relevant pages will help the search engine to capture and record these related pages. Advantageous to the page keyword ranking. Backlinks are an important factor in ranking, and backlinks are not just external links, but also links within the site that affect rankings. When the page appears on a related page of the key words, plus anchor text, will help the relevant page keyword ranking improvement. is advantageous to the homepage the weight enhancement. Each page should have anchor text to the home, so that the weight of the entire site to focus on the home page, with the weight of the homepage to improve, but also to anchor the text as a link, driving the ranking of the page.

Internal anchor text link Note:

Site inside the page link, must stand in the user experience of the point of link, in favor of the user experience place anchor text, so just belong to the site optimization of the King! Do not blindly link, do not link to the degree, otherwise will be futile, on the site rankings also have a certain impact.

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