The relationship between knowledge background and SEO of enterprise station operator

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Through Baidu continuous optimization of the site is mainly corporate site, although through the Internet in recent years, enterprises are aware that there should be a site of their own, and also realize that the enterprise's website needs to be promoted and optimized. Many enterprises in the enterprise website construction and operators, the general process as shown below, from the figure we can see, when the Enterprise website is completed, in the website operation, the enterprise faces two choices, either is entrusted to the specialized network company carries on the operation, either is carries on the operation by oneself. According to the author in recent years to contact the customer to see, their own operating enterprise site of a few enterprises. Their own operations, the inevitable need for operators, operators from where to come, a lot of small and medium-sized manufacturing enterprises and small micro-service enterprises are the original employees of the company to carry out the site's operations, spare time or idle hours, hair news, send a post or send a link. This is not a case, but a more general phenomenon. It is precisely because of the general phenomenon is that it caused such a law: Enterprise station operators knowledge background and SEO method selection and SEO effect there is a connection.

The author will use three industries as an example to prove this conclusion.

Hoisting industry: low level of knowledge of employees leads to the popularity of original content

Engaged in hoisting services and hoisting equipment leasing services company, in Baidu Keyword optimization competition is more intense, to "hoisting" "equipment hoisting" and other key words of the annual optimization costs are around, and "area + hoisting" The key words are thousands of years each year. Because many hoisting enterprises are small micro-enterprises, operation is not very formal, the establishment of the company's website are operated by internal companies, operating staff knowledge level is low, almost write the original article, so from Baidu in a large number of hoisting enterprise station, we can find that, although the number of corporate sites, But the content and knowledge about hoisting, but the quantity is few, it seems that the enterprise operators are accustomed to copy, copy this simple operation method. Real-time part of the hoisting Enterprise website affirmed a certain amount of content, but also a patchwork, fragmentation system. The main reason is engaged in the lifting of the enterprise site operation and optimization of the overall level of knowledge of the staff is low, so the quality of content can not be created to enhance the ranking. Understanding this situation, for the hoisting enterprise optimization, we mainly use the method of creating content, every day in the website affirmation two original high-quality content. The effect is very obvious, soon, we optimized the two sites are ranked in the front row of Baidu position.

Instrument Industry: Professional optimization staff lead to poor optimization results

and hoisting enterprises, mostly by the company employees part-time operating enterprise site, instrument enterprises will generally set up a dedicated enterprise site operations team, or the Enterprise station optimization of the work contracted to the network optimization company, that is, because the instrument product profit space, enterprises are willing to invest in optimization. Because the instrument Enterprise's website All is by the professional optimization personnel carries on the operation, they will send the chain, will write the article, will carry on the website the improvement, therefore through writes several articles, is impossible will the short-term promotion website rank. To enhance the ranking of the instrument website, we need the comprehensive use of various optimization methods. These tasks can only be accomplished by a professional optimization team.

Website Construction Industry: Technical control personnel lead to the instability of the site rankings

Website Construction company basically will operate and promote their own enterprise site, because of the optimization of contact more, plus technical background, so in the promotion of the company's website, they are more enthusiastic about the learning and application of technology. Once someone has discovered an optimized trick, they will certainly be experimenting on their own online promotions. It is almost impossible for the technicians to carry out the original article writing and publish a large number of external chains every day. Due to the large number of use of optimization techniques, which also led to a lot of Web site construction services to the enterprise station, ranking is very unstable. This week may be on the first page, but next week may be three pages later.

To sum up, I would like to say: different industries, operating enterprise site personnel whose knowledge background is different, its use of the enterprise site promotion practices are not the same, which is caused, in an industry may be effective SEO method, not applicable to another industry. Therefore, the different industry enterprise stations, need to study the industry operators of the short board where, for example, the hoisting industry short board, is the original ability is insufficient, once we make up this short board, the website can get a good ranking. For example, the instrument industry a variety of promotional methods are more balanced, we can not make up the short plate to achieve the promotion effect. Also, the website construction industry, the promotion personnel use the technical means, his outside chain release and so on may be the short board, we may increase the outside chain release to raise the rank.

Why is there such a rule? This is because the Baidu algorithm is essentially a competition mechanism, this competition is a comprehensive competition, to supplement the short board or as long as possible, can win in the competition.

This article by the Shenzhen website constructs the square Dimensional Network (http://www.szfangwei.cn/) original, reprint please indicate the source, thanks.