The relationship between localization of search engine localization and development of local website

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There is such a word: internationalization is localization, localization is the core of internationalization. This sentence is simple, but it contains a lot of truth. If an enterprise or a product wants to enter the international market, must adapt to the target market country's local market. Sometimes it is more important to adapt to native products than to have powerful technologies. Especially in the same industry if there are strong local competitors exist, then even if your brand and technical advantages are obvious, in its localization advantages are difficult to be played. Search engine is the same, although Google reputation outside, brand influence and technical advantages are Baidu This local search engine can not match. But it is because of Google's acclimatized, and did not timely response to the domestic Internet to make the corresponding countermeasures, leading to the current Baidu has been unable to open the situation in the Chinese market situation. And Baidu, although controversial, but as a local search engine, the boss, indeed the Chinese Internet understanding is much deeper than Google. All said, "foreign monks will chant," but Google this foreign "monk" but not how to chant, China's Internet conditions This course did not Baidu this local "monk" practice good, did not read the domestic Internet market. And nowadays, with the trend of Internet information localization and the rise of local websites, the localization of the search engine becomes more and more important. Although Google is increasingly aware of the importance of localized localization, but also gradually made some improvements in the localization, which is worthy of the vast number of webmaster happy things, but in localization is still not Baidu's opponents.

The localization of search engines is very helpful to users. For example in Baidu Search English keywords: bus. You will find in the first place is the word bus the English explanation, and in the second place is your local bus query site, and you search in Google, the first place is the National Bus query site, both of the search results for local turned into the corresponding optimization, for users, Both search results make it easier for users to query the information they need. Because most of the users want to query the local public transport information, whether it is local public transport inquiries or national bus inquiries can also be able to find the information they want. But for the site side, the impact of indigenization and localization is much deeper than that of netizens. Different algorithms, different rankings, will have a lot of impact on the site. If your station is to do the bus information query, optimization of bus, public transport inquiries, bus shift query, bus service time query, such as keywords, must want to make their own site these keywords ranking more, this related to the localization of the search engine, Google localization now actually do a good job, But localization is much worse than Baidu. So do the bus information query site webmaster may choose a higher degree of localization Baidu to do rankings, because even if the user does not enter a place name, it is likely to search your station, and if it is through Baidu, perhaps before the search without place name, search to your site will be very low probability, ranking is also relatively behind. This is why Google included faster, more just, but many webmasters will choose Baidu to do ranked localization optimization reasons.

Webmaster Network admin.com triumphantly think that the localization of search engines directly affect the site's SEO and promotional strategies and other aspects. Localization is the future direction of search engine. Only more localization and localization, search engine can and website progress together. Unable to adapt to local search engine localization of the site will be difficult, can not improve localization of localization of the search engine will not be able to adapt to the new development of the network in the market dispirited. In particular, local sites based on local, high dependence on the local, the biggest feature is the localization of information, all information is local-centric, to provide local users with products, information, services and exchange platform. In addition to targeted localized promotion, another channel to attract user traffic is the search engine, local sites need not only the localization of search engines, but also the need for localization of search engines so that more local users through the search to understand the site, become a loyal site users.

The localization of search engine localization is the future development outstanding demand. But the localization of the network information and the development of the local website are closely related to the localization of the search engine localization, and complement each other. There is no local localization of the search engine development will be restricted, the same, local Web site development constraints, but also restricts the localization of search engines and even adapt to the new situation to find a new development model. Previous netizens just look at the news entertainment, and now the Internet users want to be able to get relevant local information from the Internet. The local website develops because of the demand, the search engine also has to change because of the demand, both together, only then mutual understanding and mutual support can develop together.