The relationship between search engine's keyword source and website revenue

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Search engine searching for keywords? Of course, users in search engine such as Google, Baidu search box to enter the word group and then press ENTER. Talk about search rankings, keyword marketing or search engine optimization (SEO) must be talked about is "keyword", generally refers to the proper placement of keywords, and keyword density is about 1~5% around in the better. It business station here to take you think about why users in the search box entered the word group, rather than another word group, from here sorted out how we should put the keyword to let netizens to search out.

Normal keywords may have

1, names (especially public figures, political leaders, superstars), such as Ma Ying-jeou, Obama, Jolin Tsai, Jay Chou ...

2. Name of company, group or organization. Asus, Acer, Lenovo, Tzu Chi, SHE.

3, place names or well-known landmarks, famous scenic spots. Taipei, Beijing, Shanghai, 101 buildings, the Forbidden City, Jiuzhaigou ....

4, time, season, festival. 2009, Spring, Christmas, National Day, Ching Ming Festival.

5. Media news event or activity name. Scandals, crashes, beauty contests, spring cries, flowers bloom.

6, product or service name, model and so on. Small pen electricity, printer, investment Policy, God of war online, moving, free line, eat to full, Japanese cuisine, Kobe steak, C59, E2000, Aspire1690.

7. Describe the adjective that the Netizen expects. Cheapest, newest, best (use, eat), how to ... 、... What do you do?

8, laws, policies, legal provisions. Minimum tax, overseas income tax, ECFA, fraud, home violence Law, child protection law.

The key source of red is usually one, television media reports or shows, two, in some popular forum posts appear, very attractive to the eyes of netizens, that is, users from the television media or forum posts to see relevant information, and then to search engine input keyword search, in order to obtain more detailed information.

When a real netizen searches, often will be a variety of combinations, such as brand name plus product model, or time plus the name of the event plus activities such as 2009 Dingchun na, or 2009 Miaoli Tong, each of the search behind the network represents a certain kind of demand, how to arrange the appropriate keyword with the site to promote the theme fit, Will determine the revenue of the site.

If the site is Google ads, because Google will automatically read the content of the keyword, triggering the relevant ads, the webmaster will not have to worry about this. But other ads should be appropriate to choose, on the one hand, the overall site does not look too abrupt, on the one hand or conversion rate will be better. In conclusion, keywords are connected to users, webmaster and advertisers of the three important clues (clue), webmaster by keyword arrangements and search engine optimization to attract the flow of search, these traffic must be with the content of the site and advertising has a certain degree of connectivity, so as to generate revenue, Otherwise, if there is no this level of connectivity and just to attract the flow of traffic, it becomes a waste flow can not generate revenue.

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