The relationship between SEO and quantifiable factors

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In every time Baidu update, always a few happy several worries. Ranking rising from needless to say, ranked friends, most did not analyze the reasons for summing up experience, but took a similar behavior: complaining. Baidu is so cheap! Then the garbage site can be ranked first! Why my site is more beautiful than he was K.

This reminds me of one thing: in the company, some people get a promotion and a raise, other colleagues often think that his ability is not worthy of our study. But, "because she's prettier than me", "she has an affair with the boss" and so on. In fact, a normal company, as long as the boss's brain is not flooded, it is impossible because of subjective factors to the appointment and dismissal of staff. There are two reasons for the company to promote employees: 1, to make outstanding contributions to the company, 2, compared with other colleagues performance better. All factors can be quantified, such as contribution and performance, and can be illustrated with data. And the appearance of such arbitrary can not use data to support, not to mention the long drift is not beautiful with the company half a dime relationship Ah?!!

and Baidu optimization is the same truth, Baidu is a very mature search engine. At the same time, Baidu is only a program, he put a site in the first place, behind the data as a support. He will not take the subjective factor as the judge factor, because he does not have the intelligence to judge a website to be good-looking is not good-looking, he also does not need. Just as the general company does not take the appearance as the factor of dismissal (except the model company, etc.).

Therefore, the determinants of Baidu rankings must be quantifiable, which factors can be quantified? For example, outside the chain, such as page stay time, bounce rate, update the number and frequency of the flow, the future may also include the spread of social media and praise quantity. Should say, all can quantify the factor is we do SEO should consider.

It is noteworthy that many factors are integrated, such as you may say that I have more than his chain, why not ranked as his? The reason is very simple, because you outside the chain although more than he, but other factors you are inferior to him ah.

Here, the reason for the decline of the site rankings is very simple.

One, your website data is inferior to the competitor, just like your performance inferior colleague, you can only watch the colleague promotion salary.

Second, your website data is backward, you give Baidu to do less and less, Baidu is relentless, and the boss, as soon as you can not continue to make contributions, you will be fired, you have a small home on the old under your life, your home without food and the boss half a dime relationship.

Summary：

We do SEO is actually to maintain this some quantifiable data process. As long as these data are superior to peers and continue to develop in a good direction, the site's rankings will rise steadily.

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