The relationship between SEO diagnosis and search engine marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Heguijiang, work in A5 Webmaster Network Search Marketing Department, as SEO project manager position. 7 years of site operation and search engine optimization experience, the whole process of coordination A5 's characteristics of SEO diagnostic services and Baidu keyword rankings, actual combat experience. has used the pseudonym "Binary Network" published more than 500 SEO optimization technology experience to share, guide tens of thousands of readers of the Internet Entrepreneurial Road! Excel in SEO, SEO diagnostics. (This article from the 28 push version chat, sub-haze finishing, reproduced please indicate the source.) )

One

Is there a way to do SEO for local portal sites?

Heguijiang: Personally think that the local portal site is important in the local flow of the degree of adhesion development, rather than blindly pursue SEO. Some stations even after the last search engine sealed off, there is still enough traffic. Of course, the optimization should also be in line with the "local user" search habits of the way to do optimization.

Two

Is the site outside the chain now important? What is the role of anchor text in the outer chain?

Heguijiang: Outside the chain is the search engine to judge how much effort the site has made, especially the low weight site is particularly important. The role of the stroke text, in fact, depends on the weight of the other site and page quality. But at present, the description of the text is not as valuable as before, but this is not outstanding performance in Baidu.

Three

New on-line website how can grasp Baidu give "new station effect" weight? Content is king, outside chain for emperor?

Heguijiang: First of all, a site does not complete internal optimization do not online, the degree of completion of the higher, then ultimately the more easy to get the trust of search engines. Original content + quality of the chain is important, but the site is also indispensable internal improvement. Perfect internal optimization, you can make the rankings more simple.

Four

Search engine rankings have been hovering 10, the chain has been in the hair. The site is also updated every day, ranking is not to go, what is the reason?

Heguijiang: In the face of Baidu 11-bit problem, the chain has been in the hair, view the value of the chain is on the one hand, can be appropriate to improve the quality. On the other hand, it is recommended to improve the optimization of the site itself! In our SEO diagnosis customers, there are many such sites, the internal improvement after the ranking of natural ascension. At the same time, it is also recommended to see the site's bounce rate, the site itself is enough to attract people oh, the user experience is also the ranking factor.

Five

We do the site everyone said the conversion rate of the problem, a lot of stations experience is very low, conversion rate is not high, the master has any good methods or skills can give us advice or advice???

Heguijiang: Familiar with the station optimization on those, but why some people can go on the road of SEO is very far? I highly esteem Zac, simple SEO is actually not simple. Subjectivity, this is also inevitable, does not affect the optimization itself, as long as the product, the word has value, then you can optimize! Finally for the conversion rate, just and another webmaster mentioned that the site to meet the needs of users, then will promote conversion rate!

Six

Website relevance strong and website original that more important?

Heguijiang: Website relevance and site original belong to different categories, the two can not be compared. Very simply speaking, at present a pure gathering site, the correlation is stronger, then finally all is difficult to take off the Ying. However, there is a point of addition, the site is not a certain original value, such as High-quality reprint, can be.

Seven

Now do the chain also useful, free to do outside the chain of the platform almost no, and some just text links, can not take hyperlinks, on this situation how to do?

Heguijiang: Free to do outside the chain of the platform, such a platform, even if there is, then the value of how much? Countless overflowing outside the chain will only reduce the weight of the chain, or even more words will lead to the site down right. In addition: Search engine can identify text links, not necessarily for hyperlinks, we squares in the outer chain can also. In addition, the chain of diversity oh, this point in the 28 push also has a lot of sharing experience.

Eight

Baidu so-called original Spark program on our future site updates and rankings have those effects, is not meant to end the false original?

Heguijiang: First of all: Mars original plan ranking is: give priority to show the original site, second: At present, the information type of Web site is more focused. At the same time has not been formally carried out. Pseudo original to see how the false original, is to add their own point of view of the false original, or pure modification of the type of false original. In fact, the false original can be counted as an original, and if the pure modification, it is likely still be judged as "copy" does not give priority to the ranking.

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