The relationship between SEO, SEM, website promotion, network marketing and website operation

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Tanzhou College Network Marketing Forum SEO Technology article daily a map, today to you say SEO, SEM, website promotion, network marketing and website Operation relationship

First of all, the relationship between SEO and SEM and the difference

SEO and SEM are also a kind of search engine marketing, one is relying on the results of competitive advertising, a low-cost marketing model, that is, the natural ranking.

Here say one thing, a lot of think SEO is a kind of free marketing way. Not if you think it's a free marketing model. That means you're going to pay a bigger price. Why, because SEO needs to see effect needs to put human capital and time capital. Of course, there are SEO technical capabilities. Otherwise the market now why SEO supervisor can have such a large market space.

The same natural ranking is required through the search Engine keyword response to the natural results of analysis, analysis of user needs, analysis of data. From the homepage of the website to the channel page. Content pages are to be reflected in every page to let users like, but also to reflect the key words. To participate in the collection and ranking.

SEM as the name implies is a way to pay auction, now the mainstream is Baidu promotion (Baidu Bid), 360 promotion and Google Bid (for foreign trade site). At the same time there are some other sogou and so on. Also the so-called bidding, it is not that you pay the highest can get good results, ranking good. It also contains a lot of knowledge. For example, it is very simple to see the search results displayed in the auction, there is a lot of knowledge, we can see is the title, creativity (described in the SEO description), as well as the URL. So the title idea is very gold, how do you layout to let users create clicks this is very important. Because you paid for it, you definitely need to put the money you spent on him to effect. Even if it shows up, it needs a good idea.

At the same time, we also have invisible results. Like you paid for it. Sometimes keywords are not necessarily displayed, why? is the bid and the number of stars you decide. That is, quality and bid, it is difficult to have the opportunity to unreasonable. Of course, if it is an unpopular word. Not very hot words you say you don't value can show. I won't say anything. So now bidding to do well also contains a lot of knowledge. So we need to learn. For example, now a bidding director is sometimes more expensive than a salary in some industries. Why is it so important? Of course, bidding is mainly promotion. That good transformation is still to do our website landing page, that is, users through Baidu bidding click Page. This page layout is also important.

There are other ways to promote web sites at the same time:

For example, Tencent QQ product series promotion, the net picks promotion, the information release, the electronic book promotion, the link promotion and the activity promotion as well as the Alliance advertisement promotion (payment form) and so on.

Of course, our website promotion is a kind of network marketing is mainly to attract users to visit the traffic. But to solve the conversion rate of the website. Consulting also needs to rely on marketing.

So what is Network marketing, network marketing is divided into many types of marketing methods such as: Blog marketing, Word-of-mouth marketing, network advertising, event marketing, mail marketing, virus marketing, database marketing. Micro-credit microblogging marketing, etc.

Network Marketing here for this picture somewhat ambiguous, what ambiguity that. Because network marketing can solve some traffic transformation problems. At the same time to do a good network marketing.

Need trilogy, 1, master each platform marketing skills, 2, do a good job marketing content, suitable for each marketing platform. It also contains the content of its own website. Master the user psychology, platform characteristics, our industry's user characteristics and then to layout content. 3, Marketing Management: Marketing results of data analysis, marketing programs, how much is to promote how much is transformation. As well as personnel management and distribution, as well as marketing planning capabilities, product operation capabilities. This is the Tanzhou College Network Marketing VIP System class. Can participate in the study.

Website Operation:

Web site operations include the maintenance of the site, such as security, stability needs to be maintained;

Flow conversion, flow conversion This part should be combined with network marketing content marketing part to solve.

Data co-ordination, personnel distribution of data, site data, site access data, traffic data and so on are included

User experience, this part should be included in the study of marketing psychology. Be familiar with the data analysis of the key words. Be familiar with your company's products and be familiar with your existing customers (you can communicate with the business and customer service departments more).

Of course, site security, website production, and website planning

These parts, the main security to the server, database, domain name part of the familiar, the prevention of loopholes need attention. Web site production is called the Web page production and background database, procedures, a familiar process. So good to layout the style of the site and adjust the style of the site later.

Site planning is mainly the initial site of the site planning, site content planning, website activities planning, to deal with competitors and so on.

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