The relationship between the original content of the website and the actual value

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In many stationmaster's heart, the original content is equal to is the value content, actually this kind of idea is not completely correct, the website original content just proves this website stationmaster has the confidence to operate this website, but the original content and the website actual value is not linked, Remember Baidu notice in the statement has such a sentence: only to improve the content of the site value and search experience, can be users and search engine trust. And the information disclosed in this sentence is not to say that the original content of the site is the value of content, that is, the site has an original and not necessarily meet the needs of the search engine value content appears.

This month I continuously on-line 3 websites, so far these three websites have not included, baffled, the website insists the original update every day, the Baidu Spider also to crawl past, why still not include my website? When I see Baidu announcement this sentence I suddenly understood: the original content of the site may not be search engines or users need content, original can not be equal to the value of the site embodiment. So how do we create value for the site through original content?

Original content meets website theme and is closely related to search Spider archive record

believe that many webmaster in the original time more or less have some off, there are some stationmaster is to invite others to write, this leads to some original content and website theme does not match. And we can guess that the search engine archive is not likely to be replaced every day, it also requires a cycle, and this cyclical record is the value we need to reference. I suggest that webmaster can be in a stage to analyze some of the same industry ranking higher, a good site, from these sites to analyze their original content is related to, and then refer to their way to edit the original content, I think this original content is likely to be linked to the search engine Spider Archive Records, Only such content can get search engine support.

Original content to meet the needs of users, from the mining user search keywords to start

Baidu Statistics This tool is very good, the use of good can be used as a simple optimization tool, and Baidu statistical tools in the user search terms and user source analysis for the development of the site is a tool to provide a. We can through Baidu statistics This tool source search words to analyze what Word users enter the site, and then build an Excel document, nearly 10 days to appear relatively high frequency word statistics, and finally based on these frequency words to write articles, I think such an original article is in line with the majority of users of the psychological needs of the article, through such an article not only to improve the PV rate of the site, more key is in line with the Baidu Bulletin of the search experience this word, for Web site optimization played a crucial role.

Original content is consistent with search engine without the same title, the same language content

In the eyes of a part of the webmaster, the original content is through their own thinking content, in fact, this idea is not entirely correct, we stand in the search engine angle to think about, search engine so-called original content should be in the search engine database can not find the same title, the same language content, Only such content is the original content, so want to improve the value of the site or the original content from the site to start, it is recommended to publish the article when the best tool to detect the similarity of the article, if the similarity is greater than 30, then such articles must be modified, Only to reduce the similarity to 10, such an article is in line with the search engine requirements of the article, and only such an article can get the search engine conditional recognition.

Webmaster always remember a word: original content is not equal to create value for the site, to really create value for the site, then the requirements of our original content must meet the search engine search requirements, in line with the user value orientation, only through this method can continue to establish the positive influence of the site.

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