The relationship between website code and site ranking

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If you use UTF-8 as the code, and your site is traditional Chinese or other Asian languages, and your Web site is just a. com URL instead of. com.tw, you can go to the Taiwanese keyword article http://www.seo360.cn/post/b2byouhua.html understand , you might want to pay attention. Your site may fall behind the rankings of other sites because of a bad read.

If your site code uses BIG5, no doubt, your site's main language must be Chinese. But what if you're using UTF-8? How do you tell the search engine that your site is actually written in Chinese so that your site can be displayed in traditional Chinese search results?

The answer lies in this Meta tag:meta http-equiv= "content-language" content= "zh"

    This meta Tag is responsible for telling the search engine what language is used on your site. This is not to say, if you do not write, search engine can not find out, just say the search engine will be more suspicious of your site data must be traditional Chinese, relative search engine to your score, must be relatively low.

    I don't rule out that search engines can have more ways to analyze the actual language of a site, but if you let him finish his work easily, the search engine will thank you more. In fact, I just came across an international brand of traditional Chinese website, all of his competitors in search of key keywords are in the search results of the home page, why did not turn more than 10 pages can not find this brand?

    After analyzing the status of SEO, I found that this simple mistake was made by the famous brand's website, which led to the disappearance of the search results of his Taiwan official website from the Taiwan search engine.

    Because, this site is UTF-8 encoded, he also has to put the above Matatag. But his matatag is this: meta http-equiv= "content-language" content= "en" instead of telling the search engine that the site is in traditional Chinese as the main language, tell the search engine that ... His website is in English.

    Of course, simple search is busy every day to cover, update different content of the site, he chose to believe his information. The site is considered an English site and is thus excluded from Taiwan's search results.