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Web site optimization includes three aspects: optimization of user, search engine optimization, maintenance of website operation.
Visible, website optimization thought that the relationship between website optimization and search engine optimization is: Website optimization design is not just search engine optimization, search engine optimization is only part of the site optimization design. The reason why Web optimization is very easy to be equivalent to search engine optimization, the main reason is that the site design factors on the search engine optimization situation is very obvious and direct, so more easily attracted attention. At the same time, it should be noted that website design optimization is not only for search engine optimization, its core is still the optimization of users, so should adhere to user-oriented rather than search engine-oriented, which is the site optimization and search engine optimization basic ideas of the important difference. The basic idea of website optimization The reason why the emphasis on the user-oriented principle is because the content of the site and service is the value of the final judgment by the user, even if the site in the search engine performance is very good, if users feel very inconvenient, the same will not produce ideal results. Moreover, the website promotion is not completely relies on the search engine, but also needs the comprehensive consideration various related factors. Therefore, Web site optimization design three levels of content can not be met, should achieve overall optimization, especially for the user's optimization should be put in the first place. The Web site Optimization Diagnostic analysis program is primarily based on the consideration of users ' access to information and services, including from internal access to information and external (search engine) convenience. In fact, the first principle of user optimization and search engine optimization is essentially the same, search engine indexed page ranking rules are also from the user to obtain information from the habit of consideration, if the user access to information convenient, for search engines, will also be such a webpage as a high-quality Web page, To get a good ranking result in search engines.