The relationship between website user experience and search engine optimization

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User experience, English name: User experience, the abbreviation is UE or UX. Broadly speaking, it is a purely subjective experience in the process of users using a product or service. Because it is a purely subjective point of view, it will inevitably have a certain degree of uncertainty. Because each person's point of view also determines that each user's real experience is not by other means to measure compared. But for a subjectively similar user group, the commonality of its user experience can be achieved by good design and packaging.

From the point of view of the website is refers to the user to visit a website or use a system when all experience feeling. Are their impressions and feelings about the site successful? Do you enjoy it?

There are four main factors to measure website user experience, namely brand, usability, function, content.

There is no precise standard about the user experience, and it varies with the way the service color of the site differs from the crowd.

For small service-oriented industry sites sometimes viewers only for the fastest way to find contact, or accurate to find their own needs of product information, pictures and so on, this only requires a clear hierarchy of the site, style beautiful atmosphere, reflected properly can be achieved.

As for the relationship between user experience and search engine optimization

The two in the engine marketing has an inseparable relationship, the current number of optimization companies just to rank and go to SEO, it is difficult to take into account the user experience, just for the ranking and to exchange links, modify the site title, increase the density of keywords, and some even in the destruction of the site's user experience.

Real white hat SEO technology should be from the site's user experience, to enhance the engine-friendly, and then auxiliary links, so that the site in the engine to achieve the best results.

What does the engine rank according to?

1 Site user experience, the current engine can be judged only for the site content originality (this department has yet to be further improved), the coordination of internal links (plate hierarchy directory structure is clearly structured), site content update speed, and so on.

2 The industry site of the vote on its website, here is exactly refers to external links, if it is unanimously recognized by the industry's authoritative site naturally ranked in the front, but the current SEO changed the natural voting phenomenon (so the engine will gradually reduce the weight of this)

3 whether the site has bad records, such as the stability of the site space. Whether can so all the times for visitors to browse, the age of the site domain name. Whether engaged in this industry for many years, this has a certain reputation protection and so on.

There are many factors in the engine rankings, here only a few, this shows that the engine ranking algorithm is always followed by the experience of the searcher to go, it must also pay attention to their site's user experience to meet a user search perspective to better find relevant information, related products, transaction security and other factors, As for their user experience is a complex process, even a few people can not match the team.

It is emphasized here that the deepest and least outdated technology of SEO is to focus on and think about the behavior of the user experience at all times.