The report said China's first half game revenue 31.3 billion mobile games growth 119%

"TechWeb Report" July 24 News, the annual China International Interactive Entertainment Industry Summit Forum in Shanghai Pudong Kerry Center opened today. During the game Working Group, Gamma Data and IDC jointly released the report said that the first half of this year's Chinese online games income of 31.3 billion yuan, which end of the maximum income of 23.29 billion yuan, and mobile network game last year, the fastest growth rate of 119%. The report said the Chinese gaming market earned 33.89 billion yuan in real sales this January-June, up 36.4% from a year earlier, almost twice the same as last year. This sales figures are mainly composed of three parts, of which the income of the network game 31.3 billion yuan, mobile network game income of 2.53 billion yuan, single game income of 60 million yuan. The net game market 31.3 billion yuan in the first half of this year, growth 32.9% compared with last year. During this period, the national press and publication Administration approved the network game reached 291, of which the number of independent research and development products accounted for 92.1%. and independent research and development of online games in the first half of the domestic sales revenue reached 24.34 billion yuan, the same period last year increased 44.4%. In the first half of this year, China's independent research and development of online games overseas exports to the actual sales of 2.95 billion yuan, compared with the same period last year increased by 161.1%. The reason for the huge increase in export figures, thanks to the type of page tour and hand Tour development: The first half of the web game export income of more than 1 billion yuan, and mobile game export income has more than 600 million yuan. End of the first half of the income 23.29 billion year-on-year increase 18% as of the end of June this year, Chinese client online games (hereinafter referred to as end of the tour) the number of users reached 125 million, compared with the same period last year 4.1%, again set a new low of 2008 years. In the first half, the end of the market real sales revenue of 23.29 billion yuan (4 times times the page tour, 9 times times the Hand tour), compared with the same period last year, growth of 18%, the growth rate compared with the same period last year increased. In the first half, the share of the game market was 68.7%, down 10.7% from a year earlier, and the share of the market in the first half of 2008 had reached 94.5%. Since 2010, China's end-travel market began to enter the transition phase of product succession, in 2013, the role of new product focus on the line, the annual share is expected to rise. In the end of the field, the large role play category (MMORPG) game income of 14.23 billion yuan in the first half, compared with the same period last year, 12.2%, accounting for the end of the total income of 61.1%. This figure shows that the MMORPG is still a pillar of the market, but because of excessive competition led to slower growth, and the lack of new products to some extent, the loss of users. Over the same period, leisure end travel market income of 9.06 billion yuan, an increase of 28.5%. Page tour in the first half of the income 5.34 billion year-on-year increase of 39.8% as at the end of June this year, China's web game (hereinafter referred to as page tour) the number of users reached 279 million, compared with the same period last year 36%, growth slightly higher than last year level. During the period of page tour sales revenue reached 5.34 billion yuan, an increase of 39.8%, this growth rate is less than that of the same period last year, and is gradually approaching the overall growth rate. In the first half, the market share of the game was 15.9%, the highest in history, but it grew by 0.4% compared with a year earlier. This means that the page tour after several years of rapid development, has been nearing maturity, slowing growth, competition intensified. In the field of page tour, the number of role-playing products, accounting for the overall 73.9%, the war strategy class accounted for 14.7%, the management strategy category accounted for 6%, leisure sports category accounted for 3.5%. Mobile gaming user size has reached the end of June this year, China Mobile network games (hereinafter referred to as hand tour) users to 171 million people, compared with the same period last year, a 119.3% increase. During this period, although the market size of hand tour is only one-nineth of the end, but the user size has exceeded the end of the market, and is the only continued to show rapid growth of the game segmentation area. In the first half, the sales of hand-travel market reached 2.53 billion yuan, compared with the same period last year 100.8%. Hand Tour here products, research and development enterprises, operating platform for rapid growth, but at the same time the content of the homogenization of aggravated, user viscosity reduction and so on, greatly shortened the life cycle of the hand travel products. Nearly five years of data show that the market share of hand travel expanded year by day, the current market share has reached 7.5%. Data from the iOS platform show that the number of downloads and pay rankings for role-playing and strategy products has dropped in the hand-travel market this year, replaced by action games.