The report said that the income level of net-purchase users is mainly distributed between 1001 and 3000 yuan.

Absrtact: May 5 News, according to the China Internet Network Information Center CNNIC released the "2013 China Online shopping market research report" shows that the net purchase user income level is mainly distributed between 1001 to 3000 yuan, the proportion of 34.5%. And 27.7% of online shoppers

May 5 News, according to China Internet Network Information Center CNNIC released the "2013 China Online shopping market research report" shows that the net purchase user income level is mainly distributed between 1001 to 3000 yuan, the proportion of 34.5%.

There are also 27.7% of net-buying users earning between 3001 and 5000 yuan. The proportion of enterprise and company staff is 36%, the second is self-employed freelancer and students in the school, the proportion is 16.8% and 14% respectively.

According to the report, the 20-29-year-old population is the main force in the online shopping market, accounting for up to 56.4%, followed by 30-39-year-old users accounted for 22.5%. The proportion of undergraduates with undergraduate degree is higher in net-purchase users, 35.9%.

Online shopping users of the internet scene is concentrated in the home leisure, accounting for 83.2%. Second, after a meal rest, accounted for 60.2%. Again, when eating, accounted for 55.6%.

It is reported that when users buy unfamiliar goods, "user evaluation" in the current stage of the online shopping decision in the dominant position, 37.5% of the net purchase users in the decision to consider the main factors for "user evaluation", followed by the site visibility and Word-of-mouth. In the purchase of familiar goods, user evaluation and website visibility and Word-of-mouth still occupies an important position, the proportion of people who pay attention to these two factors are 25% and 22.2% respectively.

The whole net buys the market half a year annual consumption amount is 3240 yuan. Among them, the eastern region per capita expenditure of the highest, for 3537 yuan. The western region spends a minimum of 3017 yuan per capita for half a year. The number of online users browsing the shopping site for 68 times, the average monthly transaction number of 28 times, order conversion rate of 40.3%.