The report says browser-based websites will beat mobile apps

From the first half of 2008 to the second half of 2009, the growth trend of touch mobile web sites and iphone apps and Android apps is the proportion of content in the Apple App Store and Touch Mobile Web site for a variety of content on the touch-mobile web site.　　Beijing Time February 4 Noon news, according to foreign media reports, mobile search company Taptu recently issued a report that the future of the dominant mobile network will be cross-platform, browser-based mobile sites, rather than specifically for the iphone, Android and other platforms custom development applications. TAPTU defines these sites as "touch mobile sites", meaning "Web sites designed specifically for mobile touch-screen devices, whose layout is easy to operate with fingers, simple pages, and faster loading through mobile networks." "The TAPTU estimates that there are more than 320,000" touch mobile sites around the world, and the iphone and Android apps are 140,000 and 240,000, respectively.　　Taptu predicts that browser-based mobile sites will grow much faster than applications. The report showed that 19% of the mobile sites surveyed were shopping and service classes, compared to 3.6% in Apple's App store.　　For "social" content, browser-based mobile sites also seem to be more advantageous, with social mobile sites and applications representing 12.9% and 1.7% of their total. On the game side, the popularity of the two is the opposite. Game-type mobile sites accounted for only 0.8%, while gaming applications accounted for 18% of all Apple apps.　　There are similar results in entertainment. Business services are more likely to use mobile sites than games and entertainment. Taptu says this is because "many commercial products and services are not suitable for Apple's itunes content-based charging system." At the same time, game and entertainment content is more suitable for application presentation, because the application can bring richer, more interactive game experience. Taptu also said that the reason why browser-based Mobile Web sites will be a big one is the growing sophistication of mobile browsers.　　The report notes, in particular, that these browsers are adding support for HTML 5 technology. "With these browsers, providing a rich user experience becomes simpler, and businesses need not develop platform-specific applications," Taptu said.　　Taptu also mentions that the use of APIs (application programming interfaces) is increasing, and mobile Web developers can "develop deeper device capabilities, such as geo-positioning." Taptu admits that the game will also be implemented mainly through the application of the iphone and other platforms. However, "for other content, software development and distribution tend to be implemented through the Web site." "In the next five years, touch-mobile sites will develop rapidly," according to Taptu. In addition to all categories of the game, the mobile site provides a user experience that will reach the level of touch-mobile applications. "It is noteworthy that the TAPTU masterTo provide browser-based services, although also provide some platform based on the iphone applications. But it is clear that the success of "mobile touch Sites" is critical to TAPTU. (Chin Liang)