The report says cloud computing and social networking will push the U.S. technology industry to restructure

[A guide] PwC, a leading US accounting firm, said in a recent study that 2012, emerging services such as cloud computing (Cloud Computing) and social networking will largely boost the pace of mergers and acquisitions in the US technology industry.

In the past two years, the US technology industry buy-out exchange has been involved in different business areas

In 2012, emerging businesses such as cloud computing (Cloud Computing) and social networking will largely boost the pace of mergers and acquisitions in the US technology industry, according to a new study released by PwC, a well-known US accounting firm, in Beijing March 29.

According to PWC statistics, the 2011 merger and reorganization of the U.S. technology industry involved a total of 125 billion U.S. dollars, higher than the 2010 107 billion U.S. dollars. But the number of mergers and acquisitions in the US technology industry in 2011 was lower than in 2011, largely because of acquisitions by several US technology giants, which boosted the total amount of U.S. technology-industry acquisitions in 2011, including HP's acquisition of software maker Autonomy, Intel's acquisition of security company McAfee, Texas Instruments acquired National Semiconductor and Microsoft acquired Skype, the Internet Communications Service provider.

PwC expects the 2012 merger and reorganization of the US technology industry to be roughly the same size as 2011. "The consumer trends in technology products have prompted manufacturers to apply technologies that were intended for enterprise users to household products," the PWC report says. In the process, some technology giants through their own strategic adjustment, acquisition of external vendors, etc., so that they become the leader of cloud computing business. Social media has become a popular business in the technology industry, and enterprise users are actively introducing social media platforms as an effective solution to corporate collaboration. All these industry trends will promote the 2012 merger and reorganization of the US technology industry. ”

PwC also believes that the US technology industry's acquisition of business transitions during 2012 will become "commonplace", after HP's takeover of Autonomy and Google's takeover of Motorola Mobility could be seen as typical of such deals. Software developers such as SAP and Oracle, on the other hand, want to maintain and strengthen their existing business objectives by strengthening their cloud computing capabilities.