The report says social gaming revenues will reach 5 billion dollars in 2015
Source: Internet
Author: User
KeywordsRevenue
According to the report, social gaming revenues will reach $5 billion in 2015, Parks Associates, a market research firm, said in a report that revenue from social games in 2010 had reached $1 billion trillion, and that the figure would grow 5 times times in the next 5 years. Reached 5 billion dollars. Parks Associates says the revenue growth will come from both advertising and virtual goods sales. The success of social games on Facebook and other social networking platforms is not a temporary phenomenon. "Social networking games are becoming a compelling type of game," said Pietro Macchiarella, analyst at the company, Pitro Machileira. More than 250 million people are playing Zynga's "CityVille" and "FarmVille" on Facebook every month, which has caught the attention of game developers and marketers. McDonald's and 7-11 big brands are already starting to promote their activities through these social games. Machileira says social gaming companies have found ways to improve profitability. Most social games are now free, users can play free, but they need to pay for virtual items. In a traditional social game, only 1% to 5% of players buy virtual goods, but this part of the user pays enough to make the game profitable because the cost of making and running such games is relatively low. Earlier social games did not fully consider how to profit. But with some innovation, social gaming has been able to persuade users to buy virtual items to improve their gaming experience or gain an edge in the game. In addition, the profitability of social gaming is enhanced by enabling players to play games longer. Machileira also said: "Brand games, sponsorship of goods, communities, and ' advertising entertainment ' and other advertising innovations to enhance the player experience, but also to the game publishers to create new revenue sources. "(Nan)
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.