The research and development mode of product gray Line

Traditional product development models can be broadly divided into: Product Research-architecture assessment-product launch-demand analysis-product design-product development-the seven major stages of product release. I have experienced hundreds of small and large projects in the company, and found that these stages have always been in a straight line of the form of serial: from product research to product release, always a drag in the end. This approach to the scope of the larger, longer cycle of the project, in particular, the user experience class projects, there are larger drawbacks: we may not be clear enough to the user needs, the customization of too many auxiliary functions, which is to lengthen the project cycle, and needlessly put too much manpower, in the resources so precious today, Waste of resources is too extravagant, I on behalf of Chun Brother despise ...

To get to the point of today's topic-"Product gray Line research and development model." What is "Gray Line", a simple understanding is based on product demand priority, extract the core requirements, meet the basic requirements of the user in the case of rapid on-line, and through restrictions on flow, white list and other mechanisms for product trial, to collect the views of users, so as to extract the user's potential needs, to form follow-up more targeted design.

Compared with the traditional research and development model, the only difference is that the original porridge-style requirements and function points are prioritized, and the project from the original one-line operation into a multiple iterations of the short cycle, so that the product life cycle is no longer a flash in the pan.

In this way, the requirements analysis phase is particularly critical, we must clearly classify the requirements by priority to be categorized into several sequences, such as: P1,p2,p3 ... The core features and essential experiences in the P1 sequence, the accessibility points and the auxiliary type experience are listed in the P2 sequence, and the disputed demand points can be placed in the P3 sequence. After the requirements are sorted, we can divide the project publishing point orderly into (>2 period), the first phase only to ensure that the main core functions and basic experience of rapid Gray Line, and then through user interviews, product tracker&session data, business data and other means to analyze the user's real reaction to the product, And in order to adjust the two-phase demand, the addition, the chop cut, to achieve targeted.

There is a picture of the truth, we will pay treasure Personal version Three in the reminder of the development of the deduction project as a counter example, face up to the problems existing in our research and development mode: The whole project from product launch to product release lasted nearly 3 months, after the release of the embarrassing discovery of the user's favor is not high, even with "empty" To describe the dismal use of products, of course, the beginning of the product of the pupa can be blamed on the lack of operational strength, can also feel the product of the body is not met, but as a product designer, in the user demand is not clear, and under the circumstances of the Dongfeng in addition to the core functions, you do not need to be mixed with too much auxiliary function, experience ... Just imagine, in this project, we use gray Line of research and development ideas, then this product's core function on-line cycle will be shortened by more than one time, we will win enough to observe the user, and form the corresponding operation strategy and product experience optimization strategy. than the product will be a stab at the end of the last gasp, reasonable planning iterative research and development will make your products show a more vigorous vitality, so that may be able to hold you sigh "body not meet time."

Of course, from the product point of view, we must be sure to remind the strategic significance of the deduction, he will become the payment treasure member of the wealth management housekeeper, payment, repayment, recharge, payment and so on operation can be customized on this platform, very convenient, absolutely be called Alipay a "great" products. But again the great product, in an unsuitable time through improper way birth, also wonder by people sigh, sigh is not the product itself, but product design planning and research and development mode, well, designers, you know!

As a non-professional process manager who talks so much, it is not easy, no matter how to say, finally, or to summarize the word: Product Gray Line of research and development ideas, the advantage lies in the original porridge needs to do a sort of order, and the original a poke in the end of the research and development model to do a reasonable iteration of the cycle, That is to shorten the product core function of the on-line cycle, but also greatly reduce the demand for the shortage of resources under the circumstances, is a win. It is particularly important that through the planned iterative development, we can really achieve the user-centric design concept.

Purely personal feelings, there are bricks in spite of smashing ...

Source: http://ued.alipay.com/2010/06/topics-for-product-r-d-intensity-on-line-mode/