The research of cable engine experts shows that the ten factors that influence the ranking in website promotion

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search engine Expert Group after a series of comparisons and Trade-offs, selected the following for search engine ranking the most critical factor.





1. Title tags using keywords


If you're only doing one thing for the optimization of a page, choose to optimize the title tag. When you fill in the title tag, don't forget to optimize each page separately. Do not use title tags to stack keywords, each page should be differentiated, to reflect their content. Otherwise, the page will be removed because of the content duplication, and go to Google's supplemental results (supplemental Results).





2. Page text Using keywords


of course! If the keyword is not mentioned in the page, the page probably won't have much relevance to the keyword, is it? But do not be superstitious about the so-called keyword density of the talk, no key words must appear several times this argument. In fact, let the reader understand, that is, let search engines understand.








3. Relationship between page text content and keywords (thematic)


Google is smarter than you think. In the irrelevant page stack the same keyword even if it works, the effect is not much. The page should be for the theme. The topic should be related to the title keyword semantics.





4. Keywords tagged with H1 tags


search engine experts say the importance of this factor ranked fourth. From this conclusion, we can learn is: in the title tag put keywords, page text also put on, the text in the theme and semantics to be related to the keyword, to the body of the crown contains a keyword H1 title.





5. Domain name contains keywords


This has some importance, but don't change the domain name because of this. No joke, the replacement domain name will bring more losses (such as loss of domain name age, backlinks, website visibility, etc.). I often pay attention to the first place in Google's customer site, the domain name of these sites is not related to the search term.








6. URL contains keyword


This has a certain importance, but mainly for the new domain name, and for already exist, there is a better ranking, and there is a reverse link of the domain name role is not. It's risky to get rid of the page URL just to match this, for the 5th.








7. Keywords with h2,h3 and other title tag


since H1 header row, why not use other headings?





8. ALT attribute and picture title use keyword


search engine experts mistakenly call it the ALT tag, but it's not a label, it's an attribute in an IMG tag. This is important if you leave out semantics, even more important than URLs and domain names. Picture optimization (including picture file names, alt attributes, and title) is an excellent way to enhance the relevance of pages to search terms.





9. Keywords are marked with bold or fervent tags


I always use this method, plus the EM (Italic) label. This will give Google an emphasis on what the page is about and what you think is important. This factor is of medium importance and is worthy of being placed on the list of SEO steps on my page.





10. Keywords used in Meta description tags


is one of the four key elements of my page optimization. The four main elements are: Title tags, Meta description,h1 and picture alt attributes. It doesn't include the body text, because that's for granted. The four elements are indeed important. Again, each page will be customized with a separate title and meta description tag.