The resistance of mobile internet for group buying
Source: Internet
Author: User
Silicon Valley Network October 26 http://www.aliyun.com/zixun/aggregation/11500.html "> Group Buy Navigation website Group 800 learned that group purchase site September Group encounter performance decline, group purchase turnover and purchase times both fell." Consumer experts point out that a weak expansion of group buying users will affect the sustainability of long-term growth in the industry. The mobile phone platform transaction rate is too high, at present has become the group buying website exerting Force mobile internet important resistance.
With the user on-demand group buying habits change, group buying transactions gradually moved from the PC to mobile terminals. However, according to statistics, the number of domestic group purchase sites in September amounted to 2,919, which has a mobile phone client and support the purchase of mobile phone sites only 10 or so, accounting for the total number of group purchase site 0.3%.
Group 800 co-founder Hu Chen pointed out that mobile platform transaction rates are much higher than the PC platform, which makes the few profit margins of the purchase station unwilling to bear the cost, but also through the integration of the industrial chain in all aspects of the break.
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