The revelation of catching donkey net incident to Stationmaster station

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Recently, "Catch Donkey net Incident" was fired the uproar, not lively, the specific background may everyone knows, will not repeat. What I want to say is that we can think about what to do with the donkey net incident, what is the revelation to our website?

From the point of view of the user to do marketing: NET ads in CCTV and Subway and other media, advertising costs spent a lot. Chen Yao launched the launch of advertising language: "Find a house, find a job, find a pet, find a nanny ..." advertising to do the majestic, but only a pity 400 million yuan of advertising has made a donkey, only because the small donkey did too cute, so that the audience was impressed. A good creative advertising production is not difficult, difficult is to achieve the expected effect, but the effect of the fair is "hit the wrong": people remember the donkey, but did not remember the "market", the noisy Bing, took the Lord. We webmaster is the same: do site promotion as far as possible to stand in the user's perspective, as far as possible to simulate the user's thinking to do marketing planning, which is similar to digging long tail keywords. Only the analysis of good user behavior, starting from the needs of netizens, guide netizens search "NET" instead of "catch donkey Net", so that the marketing effect can be done accurately, advertising fees to spend on the blade.

Remedial measures need to take the initiative: NET donkey ads for others to do "wedding clothes" after the decisive purchase of relevant keywords, as a marketing blunder after the adjustment, trying to regain some traffic. Although helpless, but also is a way. Do the station should like net, a trick mistake, should be decisive to make up the second recruit, this can compensate for some loss. Instead of wringing their chests and regretting them. Of course, personal sense remedies cannot be limited to this, net if the initiative, such as the original ad removed, put emphasis on highlighting the "market" advertising, or to explain the reasons for the Netizen, and then laugh, may be better, perhaps more effective to prevent the donkey nets ride.

Business sense of smell ready: The domain name of the donkey net can be said to be an excellent domain name, because 400 million advertising fee has achieved it, said sky-high price is overdone, but also should be worth a fortune. But many people did not think of registering this, but Bai first registered. Imagine if someone has made a note of this domain name and resold it, at least to make a red envelope for the rabbit. Other related extension domain name can also try to register investment, perhaps also have very good economic value. Our webmaster in the domain name investment may be less than farmers, people nets, but this business sense of smell is worth our study. Although this somewhat speculative taste, like "gu elder sister" like, but also may not be a gain enough popularity, eye-catching opportunity.

To Bai careful planning study: Bai company size Although less than the market, but its keen sense of smell, ingenious planning, let Stationmaster are convinced, at least I personally. From "Chen Yao endorsement of the donkey net so long, did not see the web site", "Yao Chen endorsement of that what have to catch donkey net address I do not ah" and so on these Baidu know the problem, more or less Bai personnel shadow exists.

Learn Event Marketing: Many webmaster Use this event to write a soft text, to promote their own website. Usually not all say event marketing? This is not the case. Although there have been a lot of soft writing "drive Donkey" incident, it is inevitable that some homogenization, or some people disdain, but as long as the original intentions, but also afraid not included? This article by the net earns forum http://www.novyce.com feeds, reprint please specify.