Through the recent observation can be found, Baidu search results show more and more diverse, with a certain intelligent thinking. Because the search engine can not judge everyone's search intention, but through a large number of data records and user clicks behavior Analysis, search engine will display the search results of various needs, because the second maximum to meet the needs of users, improve the experience degree. To search baby Diapers For example, we can look at the natural search results from Baidu.
Because search engines do not know the exact purpose of the searcher, they give different types of results. However, we can look at the results, although not necessarily fully meet the needs of users, but the display has been diversified. Let's pick a few representative pages and look at their page content.
Show detailed results in the form of charts
Comparison of product evaluation
Quiz show
Sales of online shopping mall
Above through the display of brand ranking information, product evaluation and comparison, user questions, online mall sales list, and so give a wealth of information, such results although there is no logical relationship, but still can pry out most of the searchers in the purchase of goods usually take some action. For example, to understand a general situation (ranking), and then look at the specific evaluation of the comparison, understand the process in doubt after the answer, and finally look at the actual sales and evaluation, and then basically determined to buy. Although Baidu's search results may not be able to do each of the user's search terms are given such an integration results, but at least now Baidu's search results are in the good direction.
Although it is impossible to have a website that shows all the results in search results, but at least tell us to provide users with information when it is necessary to meet the needs of users under the premise of providing users with helpful information is the best way, which for us in the provision of site content experience can be useful.
Enhance content relevance by user search intent
Although the results of the search engine can not be based on human thinking logic to show, but we are in the site content construction can be completely through the user's logical link to strengthen the logic of the relationship between the content, when users see the content can be based on the relevance we provide, from the demand level to solve their problems, So that the site's user experience to improve. We do not know what the user entered the site when the need to enter, but as long as the relevant content of the need to let users see, then his problem will be with our content step-by-step solution. Therefore, many of our relevant content must have a certain logical relevance, and is closely linked to some of the search intentions, so the content experience is the highest.
Richer content information Presentation
Through the display form of Baidu search results, we should try our best to let the contents of our station contain the information that users need. For example, a baby diapers Web site, to have a detailed display of brand products, there are a variety of products with different data comparisons, a rich picture of the product display, by the user concerned about the problem-answering display, the product sales data display and so on. Although we can not do the electronic business platform dazzling mass of information, for enterprise website product display, these rich information display can let access to the user to understand the most comprehensive content, and all the data reliable, that user and for such a website experience degree can not high? This is better than simply providing product parameters, Information articles, technical documents, the site is much better, at least users at different levels of the problem can find the answer.
Site content has been the experience of our construction site to consider, how to provide a high degree of experience content, we search results from Baidu can find some of the places worth learning, Baidu is also the site, but also to provide users with a high degree of experience content. As long as we are good at discovering, good at learning, the experience of the site content will continue to improve.
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