The revelation of human nature observation

　　once We're obsessed with the data itself, and we want to get the right thing about the future, and we want to reap that. Difficult , ready-made answers are almost impossible to find. If we can derive a thought from the data to create another view of our vision, then from the data of the past, we can find a future to walk through our own thinking, to guide us to do the right thing. Therefore, the purpose of this article is not to talk about the data itself, but hope to trigger deep thinking.

This article is about migrant workers in the mobile Internet survival status.

According to the "2013 China Mobile Internet Statistics Report" Report, 2013 China Mobile internet users, low-income groups to become the main force, monthly income of 4000 yuan below the crowd accounted for up to 62%. In this part of the netizens, migrant workers accounted for a large part of their mobile habits more worthy of our thinking. Through the telephone interview data of the migrant Workers ' group, we disassemble their life in the mobile internet era from three aspects of social, culture and evolution, and hope to arouse the thinking of enterprise managers, entrepreneurs and even the whole society.

Social, left to the future management of thinking

According to the Analysys data and telephone random interview, we found that in the social applications, the vast majority of migrant workers in the QQ space is a unique feeling, in the Instant messaging applications, migrant workers like to use QQ and micro-letter. QQ Products and micro-letters for them to represent the mobile Internet, and QQ space and micro-trust friends Circle is their online virtual image. Their most frequent use of QQ space function has two, the first is "say", followed by "album", and log function with few people.

From the social dimension, their truest side must be shown in the QQ space, their joys and sorrows, they live everything in it. So as a manager, do not know how many people still stay in the previous management style. This era has changed, the traditional way of management will sooner or later be disconnected, the future will certainly move towards an updated humanistic management, QQ space and micro-trust Circle of friends will be the best tool to use, and this is absent a humanized manager.

Of course, it's not that managers should treat them like monitors, but to say that future information will be parallel, and that when you spy on them, they are watching you. In such an era, managers how to better play their role in the staff to the most humane care, so that they feel your sincere side also let them feel the side of the untouchables, but also to the courage of the management to try.

They are at the bottom of society, they need more sensitive care, their emotions determine not only the future of the company is the future of the entire Chinese manufacturing industry, managers, if you want to understand them, please first integrate them, from the heart to see their QQ space began.

QQ and micro-letter will not only be migrant workers of social entertainment tools, but also will be the future enterprise user-friendly management of the tool, the Internet will be all the value of return to people.

Movies, music, understanding they start with their culture

Movie: In our interview with the mobile phone group of migrant workers, the use of mobile phones to watch movies has become a habit. Our interview found a more interesting phenomenon: many of the films they watched came from popular movies a few months ago.

From the perspective of film culture, migrant workers have begun to contact the mainstream culture, we have seen the film two or three months after they will also see that the time difference is only a short period of two or three months. And what I'm doing here is thinking about how these films will affect them. The film itself is also a kind of value output, now many migrant workers are a, they are suffering in the loss of their predecessors, but in material desire is greater than their predecessors. When they see these movies, are they more yearning for the future, and then more effort? or feel a bigger gap?

We have not done interviews on these issues, so there is no answer. But to think we are essentially like them, we just see ourselves in them, and we, like them, will leave the answers to ourselves.

Music: In music, they still use traditional downloads like movies. In the content, more from the surrounding people are listening to the pop music, the interview many people have spoken in unison to like the singer Combination "Phoenix legend."

From the music level, migrant workers or a group belonging to a relatively strong group, they are in the choice of music influenced by others, in such a circle, the popular what will be immediately spread. On the music level, the Phoenix legend can be regarded as their favorite representative, the Phoenix Legend of the song in a word to describe is, grounding gas. Our thinking is that people need a sense of belonging to the animals, QQ space is a kind of their ownership, and music is the same, managers and the society to understand them, the first to understand they understand their music. Why don't we like the song but they like it? When we can understand why they like this kind of music without reason but sensibility, we really understand this group.

From the two aspects of film and music, we can see that they are connected with the mainstream culture and deviate from the mainstream culture on the other hand. The mainstream culture of this society is not designed for them, but in the internet age, they are fortunate to find their own mainstream. If we want to understand them and design something for them, then we have to enter into their culture to perceive.

Evolution, the information gap will eventually be wiped out

In our interview with the Hiberai people, we are pleased to find that there has been a change in the way people buy tickets for Spring Festival. In addition to buying tickets at the ticketing points and at the stations, migrant workers are expected to buy tickets via telephone, web sites and mobile phones, with 1 of them successfully buying tickets through 12306 of apps.

Although the rate of booking via app is really a little low, but this is an excellent sign and may eventually prairie, and we have at least a glimpse of the young people who have a natural receptive ability to new things, that technology is not so far away from the younger generation, that they will be able to gradually pull the tech level of the group. And our thinking is that the technology of the future will certainly be a means to help them eliminate information asymmetry, and any deception will not be able to sustain it. They will, like us, use technology to look at a company's salary level, environmental treatment, word-of-mouth evaluation and so on to make a comprehensive choice.

The torrent of technology is bound to sweep the community, and the outbreak of the mobile Internet will wipe out the information gap and allow them to use the Internet more equally than we do. So based on this, how to better retain them, but also the enterprise must be handed over to the society. The young migrant workers in the future are no different from us, they will be more reliant on the mobile internet, and they will certainly drive this whole group to rely on the mobile internet.

About migrant workers and this mobile internet age, is a topic worthy of our attention. From the perspective of the historical process of society as a whole, they have been the victims of the information gap caused by technology, but also because the technology is gradually erased, the mobile internet has changed them, and they have used the mobile internet to build their own group culture and ecology, they use QQ social, use QQ space to send mood , they also watch popular movies like us, they have almost the same taste of music. And the group is the mobile Internet has a natural ability to accept, they are imperceptible influence on this group. This group will continue to evolve. And they are speeding up the evolution of mobile internet life is also left to businesses, entrepreneurs, a big opportunity, this opportunity to not be underestimated.

Society drives technology, speed makes people lose, and we start to find the humanities in the data, to find the way to survive. This article and easy to view the cooperation, welcome attention to the view of human Nature Observation Enlightenment series.